Today, Mark Zuckerberg, Facebook’s Founder and CEO, announced to subscribers of his Facebook Page that the world’s largest social media network will acquire Instagram, the leading mobile app for sharing photos. This is potentially the largest acquisition deal ever struck, involving a company with a single mobile application.
According to Mark Zuckerberg’s Facebook Page and today’s Instagram Blog article written by Instagram Founder and CEO Kevin Systrom, users of the app will still be able to share photos with their friends on all social media platforms that are already supported. Additionally, users will not be required to share their photos with Facebook unless they enable it themselves.
Since Instagram has already achieved around 30 million users in less than two years (with over a million of those users in just this last week due to the launch of Instagram for Android) with only 17 employees, the possibilities on how much this app could grow with the Facebook team behind it are huge. This purchase is definitely exciting news for the social media world, including everyone at our offices, since these are two brands we enjoy interacting with on a daily basis.