Facebook Timeline

One of the highlights of the recent F8 conference is the new Facebook profile format known as Timeline. The new Timeline positions Facebook as the center of your online presence, encouraging users to fill in holes in their profiles with photos and life events, heightening users’ emotional connection with the platform. I’ve enabled the new Timeline on my profile through the developer app. Since many of you won’t be able to view it yet, I’ve included a screenshot. The focus in the timeline is your life events, your accomplishments and the interaction you’ve received from friends surrounding those events. Brand pages you’ve liked take a back seat.

Facebook News Ticker

Along with this change, friend and brand stories in your feed are newly positioned as top stories and recent stories. Stories’ prominence in your newsfeed is based on your direct action with them, whether you like or comment and on settings you choose. You now have control over how these stories are displayed. You can choose “all updates, “ “most updates” or “only important,” allowing you more control than ever over the content displayed in your feed. It isn’t clear whether the Edgerank algorithm for these objects has changed but with the addition of the news ticker, stories previously integrated into your newsfeed may now be relegated to the new news ticker.

Be Relevant with your Social Media Posts

This news ticker feature will challenge brands to be even more relevant in their social media marketing efforts than ever. Brand status updates that once took center stage in their fans’ newsfeeds may now display only in the ticker, unless users choose to showcase them either by selecting “most or top updates” or by interacting with them with a like or a comment. This change gives brands more reasons to produce social media content that is engaging, interesting and that enhances the user experience rather than merely touts their own services. Just as before, but even now more than ever, keep your content focused on your user and what adds value to their life. Remember to be interesting!

Your position in the feed may depend on it.

Are you planning to change your social media posting strategy based on these new features? How do you plan to stay relevant?