Creating Community Engagement on Facebook

Engagement is king for brands on Facebook. Just because someone “Likes” your brand, doesn’t mean they are your friend or that they will automatically read your posts. The best way to change this perception is to get your audience to engage with you. On Facebook, this means likes, comments and shares. One article outlined strategies to help get this type of engagement on Facebook.

1. Photos

Images are a great way to get your audience’s attention. Everyone has heard the saying “a picture is worth a thousand words” well on social media a picture is better than a thousand words. Too much text can seem cumbersome, but an image can spark interest and conversation. For brands it is also important to keep your images familiar. Include your logo or the face of your brand to give people the feeling of familiarity.

2. Fill in the Blanks

Posts that allow users to fill in the blank can be great conversation starters. They allow your audience to get creative and interact in a fun way.

3. Photo Captions

Photo Captions are the best of both examples above. They spark interest with a photo and allow your audience to be creative in what they see in the photo. Not only will users want to contribute, but they will be interested read other posts as well.

4. Questions

Asking a question may seem obvious, but many brands post articles or other information without engaging their audience at the same time. Questions can encourage your audience to read the article and share their comments, instead of just glossing over the post.

5. Tips

Tips are great added value posts on your Facebook. They are easy to consume which makes it more likely for your audience to react.

6. Quotes

Quotes are a great way to get shares on Facebook. These posts often become personal to the reader due to their inspirational nature.

Just keep in mind, what kind of post would make you stop and react on Facebook?