Is Your Company’s Facebook Page Working Hard Enough?

More than likely, your company has a presence on social media and that includes Facebook — great! Hopefully, you’ve downloaded our Social Media Optimization Playbook and learned a few ticks to help attract more qualified leads. If you’re really savvy, you may even be tracking your monthly insights and adjusting your activities based on what you’re seeing.

But do you know if your page is working as hard as it could be, or how it stacks up against others in your industry? Now you can find out, free!

We recently discovered and immediately adopted the Facebook Likealyzer by Meltwater. The Likealyzer uses your Facebook page URL and provides a report on your overall performance along with recommendations for improvement. Cool, huh?

Digging Into The Likealyzer Report 

Below is their analysis of Weidert Group’s page. We’re being completely transparent, so you’ll see the great and not-so-great components of our report.

The top of the report shares an overall grade on a scale of 1-100 and a few key recommendations. If that’s all you’re interested in, it takes about 3 seconds to review and gives some nice advice. Here’s ours:

In a nutshell, we could use more fans and should post a little more often. Fair enough. But, the report goes on to give more detailed guidance to help boost performance.

The Posts by Pages section gave us some great insights. On the plus side: we have a nice mix of posts that include videos, photos and basic updates; posts are a good length; we’reusing hashtags and typically include calls-to-action. On the negative side: we should post more often; our timing is not quite right.

Turns out we’re posting about three hours ahead of when our audience tends to show the most interest. Photos also tend to get the best engagement so, if we were our own client we’d say “MORE PICTURES!”

Our Page Performance feedback wasn’t as positive. Their benchmarks suggest our audience should be a bit larger and our engagement rate is a little light.

We’ve never seen Facebook as our primary social media platform so for us, a smaller audience isn’t a bad thing.

This next section, Page Comparison, we like a lot. We significantly outperform other firms overall, in our category and of a similar brand type.

So, even though Facebook is a secondary channel for us, our page is performing well above the norms.

We like metrics. They’re the best and easiest way to prove what’s working, what could use a little tweaking and where the best opportunities are. Now use this tool to analyze your own company Facebook page so you can start making the needed adjustments to get more from your efforts!

Want to find out how your online marketing is performing as a whole, or interested in a little guidance on how to improve your efforts? Sign up for our Free Inbound Marketing Assessment by clicking below.