Twitter Facebook LinkedIn Flipboard 0 When people land on your Facebook page, what’s the first thing they see? Your cover image! Your Facebook cover image is one of the most important determining factors of what action people take when they land on your page. Before you start designing your cover image, you should consider this question… What is the primary goal of your page? To generate leads? Increase Likes? Raise awareness of a promotion? Get people to subscribe to your email list? Depending on your goal(s), the design and copy of your cover image should change. Using a Cover Image to Drive New Likes If you’re trying to increase Likes on your page, include a call-to-action in your cover image requesting visitors to LIKE the page. You can even include an arrow in the cover image that points down toward the LIKE button. Using a Cover Image to Generate Leads If your goal is to generate leads, include a strong call-to-action in the cover image and then direct people to a landing page on your website as shown below. Using a Cover Image to Build Your Email List Your email list is gold and a well-designed cover image can help build your list! Check out the example below. Entrepreneuress Academy offers a free guide to using Pinterest if you opt into their email list. When you click their cover image, they have a link in the photo caption to download the free guide! Using a Cover Image to Build Your Audience Another great initiative is to use your cover image to build an audience in ways beyond your email list. Take Jon Loomer, for example. He designed his cover image with a call-to-action and arrow pointing toward a custom tab where he hosts his free mini webinars. Using a Cover Image to Promote an Event Hosting an event and trying to generate more attendance? Why not use your cover image to promote the event — share the event details and, though not shown in the example below, include a shortened link that drives people to a ticket order page. Key Takeaway Sure, having a collage of pictures related to your business as a cover image looks nice, but does it offer any possibility of driving revenue? The purpose of these examples is to show your cover image can and should be used to support measurable business objectives, rather than purely being “eye candy”. The cover image area is prime real estate and should be deeply integrated with your digital marketing strategy and overall business goals. Twitter Tweet Facebook Share Email This article originally appeared on Strategexe Blog and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022