This week on the Magnet Minute, Amy breaks down the many types of purchasable Facebook ads, which can be used to elevate your content and grow your audience.
First is the original ad. It’s a basic marketplace ad that’s typically found in the righthand column sidebar and consists of a headline, copy, and an image. You can use this to convert to any link outside the platform, or to send people to your brand page or application.
You can also purchase what’s called a Sponsored Story. These show up in the user’s main Newsfeed, rather than the sidebar, and consist of a promoted brand page or offer. So if one user likes your page, this sponsored story would show up in that person’s friends Newsfeeds as well (indicating which of their friends “likes” this), posing it as an endorsement type of feel.
Promoted Posts are also a good option for reaching people in the main Newsfeed. It’s exactly as it sounds. You can boost a status update that you’ve already shared, based on the number of people you’d like to reach, and it’ll be seen by more of your original fans as well as their friends. This can also be purchased as a market place ad as we discussed in the beginning.
Page Like ads are very simple. It’s a small space that has the name of your brand page, the logo, and a “like” button. You can purchase this and indicate how many additional “likes” you would like to earn for your page.
Page Post Ads are very similar to Promoted Posts, however they’re available to be seen by all users, not just the friends-of-fans, like the others previously discussed.
This is the basic breakdown of what’s at your disposal in your efforts to reach a larger audience on Facebook. Have you had success with any one of these ad options in particular? Share your experience with us in the comments!
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