Those who frequent our blog platforms know we do our best to only share positive, helpful information. However, once in awhile a case study pops up out of no where that we can’t help but share. We can all learn from these situations.
I am not going to do some big ol’ synopsis of the drama that is behind and in front of this scenario. I don’t want to be involved, don’t want the drama in my day, life or business. I will keep it simple and simply share with you the screen capture of their Facebook page. The page and their comments speak for themselves.
I don’t know the history. I don’t want to know it. There are probably reasons they are so upset. However, there should never be a reason any brand behaves in such a way on the social networks. If you feel the need to tell your community off, take a breath, take a walk, turn off your computer. Don’t blast it on your page.
The bottom of this post shares a few of the most recent blog posts we have written, one of which includes how to delight your audience using social media. This bakery is certainly not delighting their fans. Sad, truly sad.
Tonight on our Twitter chat, #GetRealChat we will be talking about how to delight your social media community and audiences. Join us at 9pm et on Twitter if interested. It was already scheduled and conveniently aligns well with this unfortunate case study of what not to do.
I did not link the below image to their Facebook page or website. I do not want to support such behavior. I am certain you can find it via a simple Google, Bing, Twitter or Facebook search if you are stuck on seeing it for yourself. In less than one hour I have seen their Facebook likes increase by 3,000!
Scenario: Amy’s Baking Company was on the Kitchen Nightmares show. I didn’t see the episode but my understanding is it was pretty bad. The retaliation on the page has to do with the bad reviews on social media sites and other happenings on the show of which I do not want to get into here on this page.
:D Finally found a version where my comments were screencapped. Had to delete them as my notifications were going as nuts as Amy is.
When I read this article, I haven’t check the Amy’s Baking Company facebook page but I thought to myself and I’m sure of it that maybe their account was hacked. When I checked their facebook page, the new status was “Obviously our Facebook, YELP, Twitter and Website have been hacked. We are working with the local authorities as well as the FBI computer crimes unit to ensure this does not happen again. We did not post those horrible things. Thank You Amy &Samy”