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    • Best Cryptos
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      • Best Move to Earn Crypto
      • Best Utility Tokens
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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Earn Free Crypto
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        • Aqru Review
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        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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        • DeFi Swap Exchange
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
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      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Identity 20XY Review
      • NFT Land Projects
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      • Azuki NFTs
      • CryptoPunks NFTs
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      • World of Women NFTs
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy DocuSign Stock
      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
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      • Buy Medifast Stock
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      • Buy Nike Stock
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      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • XTB Review
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      • Best Forex Signals
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      • High Leverage Brokers
      • Low Spread Forex Brokers
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      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
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      • Prime Advantage Review
      • Quantum AI Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Blueprint Review
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
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      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
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      • Crypto Marketing
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
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      • Buy Alphabet Stock
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      • Buy AT&T Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
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    Digital & Social⟩Facebook

    9 Brands Perfecting The Art Of Facebook Video

    author imageAlan Draper Last updated: 8 July 2015
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    There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video advertising on the platform. With so much changing in the world of Facebook right now, video seems to be the only thing that is consistently delivering the goods for businesses.

    But there is a catch, and to many businesses it will seem like more of a disaster. When Facebook videos that are native to the platform (i.e. not simply linked to but instead published on the platform itself) show up in someone’s feed, they are silent. You have to physically click on Facebook videos to hear any sound at all. Sounds like branding suicide, right?

    Not when there are 1.4 billion active users on the platform, and that’s monthly active users. There are so many eyeballs out there right now online, and Facebook is quickly pulling these viewers in with video. Last year the biggest viral video was the Ice Bucket Challenge. And that was entirely driven by Facebook views.

    theme

    iVillage Australia connect with you

    It’s hard to say why exactly this video works. But we think it’s because it has a baby in it. Everyone can immediately identify with a baby and how he or she moves. And on top of that, this taps into the ‘home video’ feel you get on YouTube. Everyone can connect, basically.

    It makes you laugh, and it makes you feel slightly worried for the baby’s safety during at least two moments. So it’s comedy and drama all mixed into one. And it allows iVillage to seem like a company that is ‘real’.

    The Takeaway

    This video works because it taps into daily, ordinary life. We all know babies, and we all know home videos that are funny. It creates an instant connection with the vast majority of the Facebook audience.

    Proof, then, that you can shoot a grainy home video and use it to convey a branding message.

    Hotels.com manage to get it perfect

    A number of companies now understand that Facebook has massive potential, and that this potential can be realized by uploading videos directly to the platform. And they avoid the big ‘catch’ of no volume in some very creative ways.

    Let’s take the recent campaign by Hotels.com. This company didn’t run away from the fact that Facebook videos have no immediate sound. Instead, it embraced it with a very clever video that took advantage of the new way of doing things.

    The video ‘interpreter’ features the main ‘mascot’ of the brand, Captain Obvious. He is joined by an American Sign Language (ASL) interpreter. If the video is not clicked, subtitles play on the screen so the marketing message is shown. At the same time, the ASL interpreter ‘speaks’ to those who can understand ASL. Those who get what she is saying get a special surprise. If you understand her, you can type ‘gift me’ into the comments and receive a gift card.

    At the same time, if the sound is on, you hear Captain Obvious talking about the app the company has.

    There is another spot, called ‘Piano’. This spot very simply shows Captain Obvious looking like he is playing a beautiful piano solo. At least that’s what it looks like, because if you turn the sound on, his piano playing leaves much to be desired. All the while, subtitles send you a message too.

    The Takeaway

    What’s happening here? Well, Hotels.com are disrupting the silent effect of Facebook videos, giving viewers clear marketing messages even if there is no sound. On top of that they are rewarding viewers who are curious, fascinated, and also if they know ASL.

    Lowe’s Home Improvement work on quick visual

    Lowe’s Home Improvement is a company that has worked hard on Facebook videos.

    The company has recently managed to perfect one of the key aspects of a good FB video, and this ad shows the skills they are bringing to the table.

    The Takeaway

    Notice how you can watch the ad and see the products at their best without having to click on the ad for sound. The sound brings the advice to your experience, but you can still get that initial impact and that appreciation of the products without having to click on anything.

    It’s highly visual, and it really shows you the products at their best.

    Nissan simply thrills with no need for words

    Nissan have pulled it out of the bag here with a high quality video that shows genuinely thrilling imagery. You can obviously choose to play it with the music or without.

    Either way, the quick, exciting imagery makes for an absolutely fantastic video that conveys the marketing message.

    The Takeaway

    This is all about the thrills that Nissan cars bring to their audience and their customers. The video imagery alone does everything you could want it to do.

    The key here is stunning imagery that removes the need for explanatory speech.

    Dove connects with a core message

    Dove makes soap. But they don’t just make soap. They elicit feelings and emotions from their customers. The biggest thing that Dove has worked on is the attempt to get their customers feeling better about their body shape. They haven’t hidden away from it and it has formed the core message of their marketing campaigns.

    So this video works because it does everything that good strong Facebook video marketing should do. It uses powerful imagery, and it keeps everything really simple.

    The Takeaway

    The words work at the end because there isn’t a lot to read,and the whole concept is clear: Dove wants you and your daughter to feel beautiful. It resonates, and it’s simple. You can watch it in just over 30 seconds and completely understand what Dove is about and why they are talking to you on Facebook

    Keeping it exclusive

    Insurgent was a big movie and Lionsgate could see the potential, so it ensured that the very first sneak peek trailer for the movie was released only on Facebook. This way, people had to go to the Facebook page to see the trailer.

    A risky move? Not really. The movie had a pre-created fan base due to the novels, and this meant that word-of-mouth was already there. It also meant that people would actually go to the Facebook page first before they looked anywhere else.

    This gave the page a certain amount of exclusivity, and it meant that fans were able to work up a lot of buzz before the movie even hit the cinema.

    The Takeaway

    The lesson here is simple. When you are thinking of using auto play videos on Facebook, which have to be chosen to be watched by the audience, make sure you don’t put the video anywhere else. This gives people a reason to click.

    Making the video bright, colorful and persuasive

    Target did a great job on this for a Valentine’s Day campaign. Knowing that people associate certain colors with Valentine’s Day, they all but saturated the ad with reds and pinks. Then they slathered it in cool, cute music. The kind of electro pop that makes people think of sugar.

    And that meant the mood created by the video would make the audience think of fun, sugary times and sensations, and link that with the bubblegum aspect of Valentine’s Day. The day is meant to be fun most of the time, rather than serious and heavy, and they aligned their brand with this feeling.

    The Takeaway

    The video effectively persuades people to shop at Target through color, music, and a particular mood. Sometimes it’s best to go back to the old-fashioned idea behind advertising and simply persuade the audience that you are worth buying from.

    Mickey (and Disney) trade on rock solid branding

    This video works a treat. The entire premise hangs upon the idea that the characters are so iconic that their shadows can instantly make a connection with the passing public.

    It also used some clear branding notes on fun and fairytales, the kind of notes Disney fans respond to. Smart and funny, it works because shadows don’t need sound to have an impact (which is perfect for the platform the video is on).

    The Takeaway

    If you have a strong fan base and a brand that works, don’t work too hard. Give them the logo/mascot and use video creatively to get your message across.

    Marks and Spencer gets straight to what it’s audience wants

    David Gandy is a very popular male model and perhaps the reasons for this are obvious. Marks and Spencer is a major UK retailer that often uses recognisable, attractive models in its marketing. The company knows full well that David has a huge fan base and is a strong brand in himself, so they use this cleverly.

    With this ad, nine out of ten people are going to click on it simply because there is nothing else but David Gandy talking. There are no text interrupts, just simple and honest Gandy content. And because that is what most of the Marks and Spencer audience actually wants to see, it works flawlessly.

    The Takeaway

    Give the audience exactly what they want to see, immediately, and people will click on your video.

    A new dawn in advertising. Are you ready?

    A funny thing has happened here. Facebook ostensibly state that they want fewer interruptions for their audience, however advertising is interruption. So on the face of it, making people want to click is a little unfair to advertisers. It’s hard work and it’s just not what advertising is (traditionally) all about.

    But notice how the companies highlighted in this article have taken on the challenge with Facebook video advertising, and done exactly what the modern consumer (and the Facebook platform) demands.

    They’ve made viewers want to click.

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      This article originally appeared on Locowise and has been republished with permission.
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    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

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