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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩Facebook

    7 Ways Facebook Keeps You Addicted (And How to Apply the Lessons to Your Products)

    author imageJay Leonard Last updated: 21 July 2022
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    How Facebook Keeps You Addicted

    In 1972 the first app went live.

    It wasn’t designed for mobile and it was meant only for geeks and programmers.

    That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are sent every 24 hours.

    You may have already guessed what that app is.

    Email was the first addictive digital technology that had us checking in to our computers and then decades later our mobile phones.

    One of the key reasons for why it is so addictive is “operant conditioning”. It is based upon the scientific principle of variable rewards, discovered by B. F. Skinner (an early exponent of the school of behaviourism) in the 1930’s when performing experiments with rats.

    The secret?

    Not rewarding all actions but only randomly.

    Most of our emails are boring business emails and occasionally we find an enticing email that keeps us coming back for more. That’s variable reward.

    That’s one way Facebook creates addiction.

    Addiction is now designed “in”

    Social media is no different but it has gone to another level.

    In fact addiction and keeping you hooked is now designed “into” many platforms and apps. Because the apps that win are not the best products but the most addictive.

    In a recent interview on Brain Hacking, Tristan Harris (an ex-Googler) describes how Facebook, Google and others are designing apps for addiction. They want you back to their product at least once a day.

    But the reality is that users are spending an average of 50 minutes a day just on Facebook. This is up from 40 minutes a day just a year ago.

    A tiny habit

    Habits are powerful.

    They are also behind behaviour change and one of the top in this field is the behaviour scientist B.J. Fogg who has been lecturing on this since 1997. He shares his time between Stanford University and industry work.

    Fogg told Ian Leslie in a recent interview in 1843 magazine that he read the classics in the course of a master’s degree in the humanities. He says that when he read Aristotle’s “Rhetoric”, a treatise on the art of persuasion, “It just struck me….this stuff is going to be rolled out in tech one day!”

    The reality now is that we are seeing soft and pervasive persuasion used on the social web.

    His simple model provides an insight into how to create powerful apps and design.

    Image source: Foggmethod.com

    His recommendation?

    Design for the behaviour and not the outcome. That specific behaviour could be a tiny habit. The outcome of becoming healthy is made up of many tiny simple habits. This could include, eating a healthy breakfast, walking every day and getting a good nights sleep.

    A creating a tiny habit could be as simple as:

    Trigger: After I walk in the front door

    Behaviour: I will hang my keys on the hook

    His suggestion is then to celebrate that small habit success. That could be as simple as saying “I am awesome” or a happy dance.

    The goal is to use daily routines to create tiny habits. Here is his format for creating a tiny habit.

    Source: BJ Fogg Slideshare

    Using an app is simple. Checking into Facebook to see how many likes you have on your latest post.

    One of his students at Stanford University was Mike Kreiger, who went on to co-found Instagram, where over 700 million users now share sunrises, sunsets and selfies. The concept was simple, upload a photo and add a filter.

    For many using Instagram is now a habit.

    Better than cocaine

    Some recent research by Sang Pil Han at Arizona State University discovered that mobile social apps foster more dependency than cocaine or alcohol. This was discovered when they looked at the data behind the use of Facebook and the popular Korean game, Anipang

    The slot machine is a perfect example of creating a machine that is designed to hook and addict the user. Natasha Dow Schull, an anthropologist and the author of the book “Addiction by Design” has spent 15 years of field research in Las Vegas studying solitary gambling at electronic machines.

    Her findings reveal how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the “machine zone”, in which daily worries, social demands, and even bodily awareness fade away.

    Losing time

    Even Skinner likened his Skinner box for the rats with its variable reward to the one armed bandits called slot machines. Beyond the reward the other elements to the art of seducing the gambler to slowly empty his pockets over hours and days includes the music, the mini games and even the actual appearance of spinning wheels.

    Money is one thing but time is another and it is something you can never buy. So losing time is a worse addiction than losing money.

    You can earn more more money but you can never get back time.

    This is how Facebook creates addiction

    Building and developing a product that entices you to use it many times a day is at the heart of the Facebook marketing philosophy. It is core to their product development.

    So here are some insights into human behaviour that keep us switching on and logging in.

    1. Validation

    As human creators and sharers we all feel the need to have our creations validated.

    Not many of us are immune to the numeric quantification of attention that appears at the bottom of every post on Facebook.

    Just a few “likes” and we feel like no-one cares. But get 100 and you feel like an awesome creative champion.

    Recent developments on the platform are seeing the streaming love hearts and likes that were initially built into Periscope are now appearing on Facebook. This burst of visual likes is programmed in to keep you hooked. It is “not” an accident.

    Facebook has the resources to copy almost any feature of competitors that they feel improves their addiction tactics.

    2. Variable reward

    The discovery by Skinner that showed that rats were more likely to become addicted when there were random rewards.

    Diving into your Facebook feed reveals various pieces of content and revelations that keep us hooked. Some boring others enticing.

    The ever changing feedback that is the numeric quantification of content success is like a drug.

    3. Fear of missing out

    We all want to be part of the show and fear of missing out is real. This is sometimes abbreviated as “FOMO”. Curiosity is a human condition that keeps us looking, listening and clicking on the the little app icon.

    There is a bit of a voyeur in all of us and the platforms feed and reward that human behaviour.

    4. Sounds

    Getting that sound from your phone notifications is one thing that makes most of us “check in”.

    But the Facebook messenger sound that happens when you are exchanging private messages builds even more anticipation. It is intoxicating and addictive.

    That design is not by accident.

    This is now even appearing as a visual on your SMS and text messages. Now those little moving dots reveal that someone is typing at the other end and that one little tactic keeps us glued to our screens.

    5. Vibration

    Phones also provide us with alerts when on silent mode. It is that vibration in your pocket or purse.

    In most cases when downloading an apt is hard “not” to activate it or it is almost hardwired in.

    It is opt-out not opt-in as the default.

    That tempting vibration when someone likes, comments or leaves a message on your social media networks is an ever-present temptation.

    6. Connection

    At a recent social media marketing conference I bumped into a new attendee that revealed that she had now found her “tribe”. Being connected to a world wide community is part of the attraction of social media. It allows us to connect online first and then meet in person later.

    Wanting to be connected is a very powerful motivation to use the social web.

    The ability to find other passionate humans around the world and to join your global “passion tribe” is compelling ….and addictive.

    7. Investment

    One of the reasons I use Facebook is to record my trips. It is where post my mobile photos that distils the highlights of the day in words and images. The time line then becomes a travelogue that is in essence my adventure diary.

    It is an investment.

    The more I create and the longer I spend in posting and publishing the bigger the emotional investment. Facebook becomes your life mapping app.

    Taking control back

    A digital detox is one tactic that seems to be gaining traction and attention but for me there is a simpler solution.

    Turn off all alerts and notifications.

    Gaining back control of your attention is necessary to get work done. Deep work and creating content of consequence is not achieved when there is constant distraction.

    I am writing this with sounds, vibrations and all social media turned off. Even the email is off duty.

    How to apply the lessons to your products

    In his book “Hooked: How to Build Habit Forming Products“, Nir Eval reveals the model for building products that people love. And products that win are the ones that get us hooked.

    Here is an example of how Pinterest keeps you “hooked”

    how Facebook keeps you addicted

    Source: BJ Fogg Slideshare

    Here is the distillation of his model in 4 steps to keep your prospects and customers engaged.

    1. Create internal and external triggers that bring people to your product
    2. Get them to log-in or sign up to your resources or product
    3. Provide a variable reward that connects to the tribe, provides resources and enables personal mastery
    4. Allow them to build an investment that provides more triggers to keep them coming back.

    Over to you

    Creating simple and tiny habits over time leads to big outcomes.

    Using this principle alone to design and build digital products that bring value to people’s lives and keeps them coming back sits behind some of the fastest growing companies that the world has ever seen.

    How could you apply these principles to your products?

    Read more: How To Block All Facebook Application (Game) Requests From An Over-Zealous Friend

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      This article originally appeared on Jeffbullas's Blog and has been republished with permission.
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    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


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