6 Tips for More Facebook Fan Engagement from Wildfire

Engaging fans on Facebook can be a tricky task, but many studies have shown an overall increase in fan engagement for brand pages with the introduction of Facebook Timeline. Have you seen this increase in involvement on your page? If not, or if you just want to up your engagement with fans in general, check out these six quick tips brought to you by Wildfire.

1. Focus on the fans

Your fans are passionate about something. Tap into your fans’ passions to determine what type of messaging or content they’ll respond to with the greatest enthusiasm. Give your fans a platform to express these passions—you can do so through asking questions directly on your Facebook page or by hosting some type of contest where your fans have to submit their own content.

2. Ask simple, closed questions

A great way to engage fans is to ask them questions on your page where they can leave comments. Make your questions as quick and easy to answer as possible, ensuring easy engagement. Engagement that requires less effort is often popular among fans because it is simply more convenient.

GE asks its fans a simple, engaging question.

3. Tell them what you want

Use clear, concise language in your posts to let your fans know what you want them to do. For example, if you’ve just uploaded a photo to your Timeline, you can tell your fans to “like” the post or comment on it if they have anything to add.

4. Give your fans the VIP treatment

The #1 reason fans “like” a brand on Facebook is to get access to exclusive content, promotions, and deals. Give them incentive to keep coming back to your page by hosting contests, promoting premium content, and offering deals to fans. Make them feel special and appreciated.

5. Interact on a personal level

Address your fans by name whenever possible and respond to their comments one-on-one. Ask them questions when they respond to posts on your Timeline to find out their opinion about something. See if they can give you suggestions for improvement, and act on them.

6. Humanize your brand

Add personality to your brand’s name for better engagement from fans. Give them a behind-the-scenes look into your business. Any messaging that humanizes your brand or adds depth to its personality typically goes over extremely well with fans.

Dr. Pepper gets personal.

So there you have it–Wildfire’s six strategies for Facebook Timeline! Try them out to see how your engagement changes.

For more tips and tricks to boost your business’s presence on Facebook, check out our own free Checklist for Facebook Timeline!