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      • Coins to Buy on the Dip
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        • Aqru Review
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        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance vs Coinbase
      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Azuki NFTs
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  • Stocks
    • Types of Stocks
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      • Buy Adobe Stock
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      • Buy Medifast Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Paper Trading Platforms
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      • Best Forex Signals
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    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Crypto Bank Review
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      • Bit Index AI Review
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
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      • NFT Land Projects
      • Best NFTs To Buy
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers IN
        • Best Forex Brokers UAE
        • Best Forex Brokers UK
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        • Best Stock Brokers ZA
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        • Best Forex Signals
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        • Trading Robots
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        • Bitcode AI Review
        • BitiCodes Review
        • Bitindex Prime Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
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    Digital & Social⟩Facebook

    6 Free and Low-Cost Ways to Design Facebook Ads Like a Pro

    author imageAkvile DeFazio Last updated: 25 June 2021
    Twitter Facebook LinkedIn Flipboard 0

    When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place.

    mockup facebook ad design

    But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?

    Worry no more. In this post, I’m going to cover X free and low-cost tools you can use to create high-quality, on-brand creative for your Facebook and Instagram ads.

    Free and budget-friendly Facebook ad design

    The success of a Facebook ad depends on all of its elements: the creative, the copy, the landing page, and the offer. Let’s go over six free or low-cost ways of coming up with thumb-stopping visuals.

    1. Your smartphone

    The cameras on most Apple and Android phones and tablets are incredible these days, and can capture quality shots of your products, services, or even background material.

    Due to image compression in the name of Core Web Vitals, the image below may not do it justice, but the photo was taken with an iPhone.

    facebook ad creative designed with an iphone photo

    Would you believe this image was taken with an iPhone?

    With the right backdrop and lighting, some photos will need no additional editing. But many phone cameras have additional features and effects. This is the easiest and fastest way to design images and videos for your Facebook and Instagram ads.

    For tips on this free asset creation method, check out Shopify’s smartphone product photography guide.

    Even if this means upgrading your phone, it’s a cheaper investment than expensive equipment. Plus, you’ll be able to do more with your phone.

    Speaking of investments, are you getting the highest ROI with your Facebook ads?
    Use our free Facebook Ads Performance Grader to make sure you’re not wasting ad spend or missing out on opportunities.

    2. Stock image and video

    If you prefer to use professional images and videos, use stock photos and videos to expand your arsenal of social advertising design assets. Pexels, Unsplash, and Pixabay not only offer endless photos and videos you can use for free, but their search features also make it easy to search for and discover creative content based on your visual needs.

    For example, Unsplash divides their inventory into more than 20 topics where you can filter down to themes that revolve around technology, business and work, nature, and more.

    Below is a mockup ad using an Unsplash image. Looks good, right?

    mockup facebook ad designed using stock image

    Brought to you by Unsplash + Facebook ad mockup generator

    While the images and videos are free, you’ll need to create an account. Plus, some of them have additional assets for paid subscriptions. Keep in mind that since you will be using these stock creatives for business purposes, you’ll need to read the website’s license agreement and FAQ page to avoid any infringements and conflicts.

    If your competitors are using stock creatives, take a look at Facebook’s Ad Library to see what types of ads they are running so that you don’t use the same creatives in your ads.

    This can also help you see how you can make your ads look and read better as the copy and creative complement one another.

    free tool to design facebook ads-facebook ad library homepage

    2. Facebook ad templates

    If you’re looking for other options, try out tools like Canva and Shutterstock that not only offer free and low-cost images, but also provide social media design templates for organic and paid assets.

    Shutterstock ($49 per month for a single user), offers access to more than 350 million images, videos, and music files, along with templates you can use to easily create anything from Facebook Page cover images to Instagram Stories content. The less you have to worry about proper specs and the easier it is to represent your brand in a good light on paid social, the better.

    shutterstock library used to design facebook ads

    Image source

    Canva also offers free access to templates you can use across your paid and organic social media efforts. If you like what you see and want more features such as Brand Kit, where you can store your logo, brand colors, logos, and more in one place; as well as team management capabilities, workflow tools, and shared editing, you can always upgrade to a Canva Pro account for $30 per month for a single user. You’ll also have access to a greater variety of images, templates, and design tools.

    canvas facebook ad design template library

    Image source

    3. Facebook’s built-in creative tools

    Facebook Ads Manager offers advertisers a number of free built-in tools and resources where you can easily develop creatives for your ads. In it you’ll find Facebook’s library of free stock images as well as their Video Creation Kit, which allows advertisers to create video ads by uploading images and animating them.

    Subtle motion is a proven way to capture users’ attention as they are scrolling in Facebook and Instagram and get them to stop to view your ad. The Video Creation Kit provides several free templates, including holiday marketing templates for special promotions, and allows users to resize and edit their videos all within the platform. Some of these templates also allow you to add your logo, append overlay text, and add thumb-stopping special effects.

    facebooks video ad creation kit

    Via Facebook Ads Manager

    According to Facebook’s July 2019- Sep 2019 study, one of the simplest, but most powerful tools to capture mobile viewers’ attention is motion. Ads that contain lightweight motion outperform ads that use still images alone, 75% of the time.

    To help advertisers create more video ads, Facebook put together a few options in their Facebook Business App Store. They, too, recommend Canva, as well as Shakr, Boosted, and Vimeo.

    facebook business app store with apps for adding motion to ads

    Via Facebook Business App Store

    4. User-generated content (UGC)

    Do you have happy customers that share your products or services on their social channels? If so, leverage this content as it can often be some of the best converting ad creative. User-generated content (UGC) is when customers endorse your brand by tagging your business in images or videos they share with their network.

    Before you use any UGC in your ads, be sure to get permission from that user and give them credit (and maybe send them a little something) unless you are using an influencer and your terms state otherwise.

    facebook post with user generated content

    Image source

    UGC content tends to drive more sales as consumers are more likely to trust a customer review than an ad from a brand. Maximize your efforts by encouraging UGC within your organic social community—encourage hashtag use for your brand so you can better filter through and find content to use, run contests, and get creative with it.

    Apparel brand aerie does an excellent job promoting its #aeriereal hashtag and encouraging their fans to use it, which in turn, gets quite a bit of UGC content for them to use. Not much truly beats a customer endorsement.

    aerie user generated content on facebook

    5. Facebook Brand Collabs Manager

    If you are looking to partner with influencers for your ad design efforts, Facebook’s Brand Collabs Manager tool helps advertisers find relevant content from creators and influencers on the platform and collaborate with them on advertising campaigns. This is not yet available to everyone, so apply to join the program to see if your brand can get in.

    facebook brand collabs manager homepage

    Image source

    6. Instagram’s Branded Content Ads

    On the Instagram side of ad creative, advertisers can use Instagram’s Branded Content Ads which makes it easy for brands to turn organic posts from other brands and influencers that tag you, into ads. In order to use Instagram’s Branded Content Ads, advertisers must already have a partnership set up with the content creator.

    instagram branded content ads homepage

    Image source

    Design compelling Facebook ads without breaking the bank

    We live in a time now where we don’t have to have pay an arm and a leg to create high-quality, engaging, and visually appealing ads. With the creative options we have to source, develop, and repurpose images and videos for our Facebook and Instagram Ads campaigns, we can find success as small business owners, boot-strapped startups, non-profits, or as account managers and consultants with limited resources.

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      This article originally appeared on WordStream and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Akvile DeFazio

    View full profile ›


    More by this author:
    • How Much Do Facebook Ads Cost in 2021? (+Ways to Save)
    • How to Save Money With Facebook A/B Testing—No Matter Your Budget
    • How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

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