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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩Facebook

    5 Facts Every Business Should Know About Facebook Lead Ads

    author imageAlan Draper Last updated: 12 April 2017
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    Facebook lead ads are an exciting addition to the Facebook advertising suite since they focus entirely on lead generation.

    Essentially, lead ads allow you to add a contact form directly on your ads so you can request information without the user having to leave Facebook.

    If you’re looking to get sign ups for your content, price estimates from customers, or any other type of business information, this post is for you!

    We’ve got five facts you need to know about your next Facebook lead ad campaign.

    facebook-lead-ads

    How Facebook Lead Ads Work

    Facebook lead ads make the process of lead generation seamless by allowing interested parties to fill out forms directly on Facebook.

    Most mobile forms take 38.5% longer to fill out than desktop forms but Facebook has solved this with their smartphone-friendly form. When someone clicks on your ad, they’ll see a form that’s already populated with the information they’ve shared on Facebook.

    Once the person clicks submit, all of their info is sent to you (the advertiser) — making inbound inquiries easier and faster!

    Here’s the step-by-step process for lead ads:

    1. Visit your Power Editor to create your lead ad
    2. Give your form a name and design your welcome screen
    3. Click Questions and choose which questions to ask with your Facebook lead ad
    4. Save your ad and start your campaign!

    Facebook-lead-ad-example

    Once your ad is running, you can easily download your leads from Facebook, or you can connect your leads to a CRM.

    Now that you understand how these ads work, let’s dive into some best practices!

    Tip 1: Create An Eye-Popping Welcome Area

    By adding a welcome screen or area, you can give your potential leads more information about your business and the promotion, offer or incentive you’re giving away.

    Some ideas for your welcome area are:

    • A description of your product(s)
    • Description of your service(s)
    • Telling people what they’ll receive for submitting your info (free offer, incentive, coupon, free consultation, etc.)

    While adding a welcome screen is optional when creating your Facebook lead ads, it’s the area that will likely “make or break” your lead generation abilities.

    The example below uses the same example of Jasper’s Market above so you can see how Facebook suggests you use your welcome area.

    facebook-lead-ads-welcome-screen

    • Area 1 shows how the lead ad looks in the News Feed.
    • Area 2 shows the welcome screen for Jasper’s Market. Notice how they use a colorful picture of produce, and make their copy easy to scan by using bullet points.
    • Area 3 shows where the user is taken when they click “sign up now.”

    Tip 2: Don’t Get Greedy

    As you can see in the Jasper’s Market example above, they only ask for two pieces of information, a full name, and a phone number.

    Sure, it’d be awesome sauce to know your lead’s name, phone number, email address, birthday, gender, date of birth, and annual household income. But what do you think your chances are of capturing that lead when you ask for ALL THE THINGS?!

    Slim to none.

    Studies show that the more information you ask for, the more likely a person is to abandon your form.

    Ask for only the most crucial information to ensure your lead form is filled about by the most leads possible.

    Formstack actually does this automatically with their tool and shows you form field bottlenecks — or areas where users get hung up on filling out your form.

    Field-Bottlenecks-formstack

    You might really want that name, but if it’s costing you upwards of 40% completion rate you may want to think of another solution!

    Tip 3: Consider Your ‘Give To Get’

    You need to be crystal clear with your leads; what are they getting for giving you their valuable information?

    We often ask our clients to include a “give to get” or an offer with their lead ad that entices users to share their information.

    A few ideas are:

    • A free consultation
    • Coupons for new customers
    • Deals that only your list subscribers will receive

    Look at the Jasper’s Market example again and you’ll see on their welcome screen that they really underscore the value users get when signing up.

    Tip 4: Your Audience Doesn’t = EVERYONE

    Oftentimes, clients want to target anyone and everyone on Facebook with their ads. This isn’t the best idea with any ad, including Facebook lead ads.

    The more targeted your target audience is the more conversions on your lead form you will likely obtain.

    Our suggestion to clients is always twofold:

    • Start with a custom audience — people who are already aware of, interested in, or customers of your business. You can do this by using a customer list, your existing Facebook followers, or by targeting visitors to your website (you can use the handy dandy Facebook pixel for easily grabbing those website visitors and uploading them to Facebook).
    • Second, use a lookalike audience — people who are similar to those on your custom audience list, but are not familiar with your brand yet (but they’re similar to people who are!).

    By using what you have and then targeting people who are similar to the customers you’ve already served, you’ll have a better chance of showing your ad to a high-quality audience. And that should lead to high-quality leads!

    Tip 5: Following Up Quickly Is Key

    If a lead does fill our your form for something more than a newsletter sign up, you need to strike while the iron is hot.

    If you wait around too long to contact your new leads, they may have already been contacted by — and wooed! — by a competitor.

    Our suggested turnaround time for business leads is 24 hours or less.

    One way Facebook lead ads make this easier on you is by integrating with many email marketing and CRM (customer-relationship management) tools.

    Some of the more popular tools they integrate with are:

    • MailChimp
    • Constant Contact
    • Marketo
    • Salesforce
    • Marketing Cloud

    Even if Facebook doesn’t connect with your specific tool’s API, you can use an integration application tool to try to get them to “talk” to each other.

    We love Zapier for situations like these!

    Other Best Practices

    There are plenty of best practices for Facebook lead ads! In fact, Facebook offers an entire page of their own tips for running lead ads.

    Have you experimented with lead ads yet? What are some of the best practices or tips you’d like to share? Let us know in the comments section below!

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      This article originally appeared on The B Squared Media Blog and has been republished with permission.
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    author image

    Author: Alan Draper

    Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market.
    Alan has previously written

    … View full profile ›


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