If you’re new to Facebook ads or you want to try something different that doesn’t involve the Facebook Power Editor, there are plenty of tools that can help you streamline your ad buying experience while auto-optimizing your ad sets.

We’ve chosen five Facebook ad tools that are easy to setup, incredibly simple to manage, and relatively cheap for the ROI you should achieve with their help.

These Facebook ad tools can create campaigns, monitor their success, offer actionable next steps, and even retarget customers on Facebook after they visit your website, blog, or other owned properties.

Here are five of the top Facebook Ad Tools you should try out today.


If you’re new to Facebook advertising and you want to simplify the buying process, AdEspresso is our top pick. Recently acquired by HootSuite, this product allows for the quick setup of Facebook Ads with A/B variant testing across numerous ad sets.

Here are a few of the main selling points for AdEspresso:

  • Automatic ad optimization means less time figuring out how day parting, ad success, etc.
  • Customizable dashboards allow you to focus on what matters most. CTR, ARPU, Impressions, etc. Simply choose which metrics equal success for each of your campaigns and monitor the results in real-time based on each ad campaign you start.
  • Super easy to understand with analytics reporting the delivers actionable next steps and historical reflection.

HootSuite Ads

Hootsuite made our list twice, but to be fair, they only recently acquired AdEspresso. Hootsuite tops our list for the simplicity of its social ads product. With just a few clicks you can quickly create ads and monitor their success.

Here are a few of main selling points for HootSuite Ads:

  • Two-click ad creation for on-the-fly advertising.
  • The product scans your Facebook page and news feeds and recommends posts that are likely to deliver the highest level of promoted success among your target audience. This saves you time and sets up your campaigns for a higher ROI out of the box.
  • The ability to define goals that can achieve the maximum results for every single campaign.
  • Other additional ad features meant to save time and money by providing actionable guidance.


We use AdRoll at Presto Media to deliver actionable results through retargeting campaigns on Facebook. Admittedly, AdRoll isn’t just for Facebook thanks to its ability to launch ads on other programmatic networks, including Google Adwords.

Here are a few of main selling points for AdRoll:

  • A super easy to install ad script that immediately starts capturing user information from your website or blog.
  • Hyper-targeted user acquisition across your Facebook ads campaigns.
  • A much higher level of engagement because users have already visited your website.
  • Recapture leads when users haven’t performed the desired action on your owned properties.


If you run a small business or you don’t have the time to fidget with Facebook ads, we highly recommend AdSpringr. This platform allows users to create, automate, and save ad sets with fully-automated optimization.

Here are a few of main selling points for AdSpringr:

  • Super easy to create targeted Facebook Ad Campaigns with very little effort.
  • Hyper-targeted algorithmic and automated bidding tools with real-time recommendations.
  • Reduced CPCs and increased CTRs which are viewable with analytical performance insights.
  • The ability to shift campaign focus based on reportable ROIs.

Automate Ads

As the name suggests, Automate Ads allows you to setup end-to-end automation for important daily campaign management tasks while providing simple setup for your Facebook campaigns.

Here are a few of main selling points for AdSpringr:

  • Simple budget management to keep your ads running without breaking the bank.
  • Creative and target market A/B testing.
  • Programmatic bid optimization, keyword sourcing, and ad rotation.

Admittedly, there is a large number of Facebook ad campaign management tools available. Some of the tools available offer auto-optimization and others provide fully managed services. If budgetary constraints and easy of use are at the top of your priority list, these 5 tools are a good start for any small to medium sized Facebook ad campaign.

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