Connor Brooke
I’ve said it before and I’ll say it again – 2017 is going to be the year of video.
Video provides higher engagement with content, stronger consumer attention and it improves your SEO. In fact, according to Comscore, using video on your website can increase the chance of a front-page Google result by 53 times.
But, just when you get your video pulled together, the ante is upped, enter Facebook Live Video. Facebook Live Videos allow users to share live streaming video via their smartphones/mobile devices. The feature is available to all Facebook Users with a Profile or Page.
Not only are more people interested in viewing a Facebook Live Video, Facebook has implemented an algorithm that ranks these videos higher in the News Feed, so they are more likely to be seen organically.
Aside from the fact that Live Videos have a 148% higher organic reach than photos there are a few more reasons Facebook Live Videos need to be incorporated into your Social Media Marketing Strategy now. Here are five benefits to streaming a Live Video on Facebook:
1. Create a Better Relationship with an Audience
Facebook Live Videos provide a more intimate level of engagement with an audience. Consumers can interact with your company in real-time. This creates a new level of trust and loyalty.
Where your product or service videos provide a structured and detailed view of your business, Facebook Live Videos are real and unrehearsed. They should not feel scripted or pre-programmed. It should be a human face-to-face where the people can interact with your brand and feel more connected. Providing a personal connection and forming a level of loyalty and ensuring retention.
2. Provide Information Immediately
A Live Video offers the ability for you to see what works and what doesn’t work in real-time. It allows you to learn the sort of content your audience wants and what will they engage with the most.
It also allows you to communicate information in real-time. Updates to your hours, services, product launches, etc. Additionally, you can learn what your consumers and potential consumers are most interested in, which can assist you with providing the types of products and services that are in demand by your audience.
A Live Stream Video also allows your audience to see commentary from other consumers, which provides another referral source.
3. Reach More People
Facebook now has over 1.7 billion (with a ‘b’) monthly active users. In November 2015, Facebook hit 8 billion video views daily. (TechCrunch)
Live Streaming Videos on Facebook have the potential to attract a larger audience, generating more online visibility and branding. Because of the immediate interaction, commentary, and the fact that it is a viewable video, your business could entice more viewers than a simple post update.
4. Video is More Desirable
Video content is more visually appealing and easier to digest, viewers remember the content better than other types of content. 500 million Facebook Users view videos daily on the platform.
Facebook Live Videos are also watched 3 times longer than regular videos. One of the most important metrics that Facebook uses to determine what is valuable and important to its users is engagement with an update. (MediaKix)
5. Make Your Mark and be Remembered
In 2007 Online Publishers Association found that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of viewers then look for more info about the product, 22% visit the product site, 15% visit the brand site, and 12% make the purchase.
Not only will your content rank higher because of Live Video, you have the potential to grow your consumer base with video.
It’s time to get started with Facebook Live Video.
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This article was written for Business 2 Community by Connor Brooke.
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I have a question….can I go live with Facebook and Instagram simultaneously?