Facebook offers EVERY business, whether a restaurant, service, retailer, or manufacturer a great way to stay in touch with their customers and find new ones because it’s WHERE PEOPLE SPEND TIME!
They spend on average 20 minutes each time they login! source: zephoria The key is in providing great value and timely information!
By offering regular, social information and timely updates via Facebook posts, a page has started well! By then making sure you offer easy access to information, deals, and more RIGHT ON Facebook to fans and visitors, businesses can really benefit. This 1-2 combination provides easy, fast, and immediate access which is so important and needed.
4 Things Businesses Should Do on Facebook
1. Post Inspiring Attraction Content
While it could be tempting to offer deals, specials, and more continually, please remember that social media is about building relationships, being social, and offering value. Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will turn fans off. A loyal following and community can only be created if you actively seek out and share valuable content, yours and community related, that inspires, informs, educates and connects. A key is posting “attraction” type content including images, videos, inspirational quotes, and inspiring stories. These will not be related to your product! They simply invite social interaction which is key to your Page success.
Post on a regular schedule, such as 2-3 times per day at key times and in a way that invites Likes, Shares, and Comments. Use a mix of post types from status updates to photos of food and short videos of life and times at the restaurant.
NOTE: people are visual and the popularity of Facebook and Pinterest prove that people connect with images. If you want to quickly capture the attention of your fans or followers, add images that are eye-catching and pleasing to the eye.
2. Highlight Special Items on the Fan Page Cover Image
Now that Facebook no longer has a text limit of 20% on Cover Images, use the Cover Image regularly as a means of showcasing valuable items like this week’s special, new seasonal offerings, or pictures of the live band, whatever is relevant to your business! This can be changed out weekly or 2x a week. Consider using a Cover Image template to enable you to customize images quickly and be sure to edit the image to include a description and a link when it is posted. Here’s 12 more ideas for creating buzz with your Cover Image.
Once a visitor clicks on the image in the news feed or via the Facebook page, they get the image detail, including a description and you can add a link in the description!
3. Offer Web Features via a Facebook Tab
Whether you offer a ROI calculator, a reservations widget, or ability to buy or customize a product on your site, why not bring it into Facebook? Same as the services tab above, create a tab and use the Website ReSizer app to bring your web page into Facebook for use. Then post about it in the news feed with the link and get customers used to coming to your page on Facebook to find information!
This adds a great dimension of functionality to your fan page. When people are on Facebook, they often want to stay on Facebook, and this allows them to do so by giving them the information and tools right on the Facebook page tab.
How can you do this quickly? Use the TabSite Website ReSizer and simply add your existing menu from your website to a Facebook tab! Why? It saves time! Update your menu on your website and the tab is updated automatically since it’s the same page, just on Facebook! Website ReSizer allows the powerful advantage of making any website page fit perfectly in a tab.
BONUS: Like the image at the top of the page, any tab can be “Like Gated” with a image so that users need to become a fan to see the content on the tab!
4. Offer a Special Deal for Email Sign-ups via a Facebook Tab
By adding a Email sign-up tab to your Facebook page and making users aware of it periodically through posts and tips, restaurants and other businesses can grow their email list and then reach potential buyers and sellers via this means as well. This is critical! Email continues to be a primary marketing success method. When it gets into the inbox, it gets attention.
Email marketing continues to provide value to those who use it by creating a routine of regular information and education that is in the inbox! With integration’s for tabs from services like MailChimp and Constant Contact among others, having a custom tab for email sign-ups is a snap! More powerful still than a basic sign-up form is to create incentive by offering some of value, a free guide, offer, or resource, that is the motivator that is shared to encourage users to opt-in.
Deal Download Offer Tab options >>
Together these tips implemented and carried out with regular news feed updates on your Facebook fan page can be a valuable method of marketing to grow more customers!
What about your business? Most of these tips can also apply to other industries as well! Do you have other ideas to add to the mix?