Terms of Service Rules… Sometimes Suck!
If you don’t know the rules, they could come back to bite you!
Facebook today began the rollout of Timeline format for Pages and with that comes the new “Covers” graphic for the top of the page.
While these covers are perfect for improving branding and visibility, there’s also some very specific “gottchas” that you need to be aware of.
How should I choose a cover photo for my Page?
Use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.
* Price or purchase information, such as “40% off” or “Download it at our website”
* Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
* References to user interface elements, such as Like or Share, or any other Facebook site features
* Calls to action, such as “Get it now” or “Tell your friends”
All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.
So, as you can see, the popular technique of requesting a “Subscribe” and pointing to the button isn’t going to work with pages.
In fact, a lot of what we’re currently getting away with (albiet dubiously) on our profiles is going to be off-limits on pages.
Take the time to consider these guidelines when creating your Facebook Page Timeline Cover.
Have you added a timeline cover to your page yet?
PS: The dimensions for the timeline covers are 851 x 399 pixels.