Use These 4 Facebook Features to Improve Your Marketing

Use These 4 Facebook Features to Improve Your Marketing

Today I have some Facebook resources to help you improve your influence and reach. Here are four links with tips and tricks to kick start your Monday.

Facebook’s platform has grown quite a bit over the last few years with a move to get into both the video and job market. Many brands and businesses can still benefit greatly by being active and engaged with this strong social network. Would you like to improve your brand’s reach, but don’t know where to start? Check out these features, and let me know how these work for you!

1) Reach out to qualified employees – Facebook Jobs

You don’t need just LinkedIn to find the right candidate any more. The new Facebook Jobs feature allows you to filter based on the type of job needed, location, and specific title. This is a great way to find qualified people who are looking for your company right from their profiles.

2) Boost your online marketing – TabSite

Put together the perfect giveaway or giveaway with attractive ad campaigns. TabSite is a great tool for the web, mobile users, and Facebook ads. Quickly build your next sweepstake campaign or coupon with customizable templates. There are both free apps and premium choices for all of the major social networks or your blog.

3) Create fast, interactive articles – Facebook Instant Articles

A great way to reach more people and attract new Fans is to use high-quality images that stand out from the rest. Facebook Instant Articles was once limited to big news outlets, but is now open to all publishers to use. This is a great way to reach a mobile audience with your content and increase your subscriber rates. You can include high quality photos and videos that are both interactive and immersive.

4) Broadcast to a larger audience – Facebook Live Video

A good way to build visibility for your brand on Facebook is to broadcast videos in real time. Facebook Live Video is a powerful feature that you can use to instantly attract more loyal followers. Have more engaging conversations while showcasing the personal side of your business. Use these to provide exclusive educational sessions for your subscribers and online members as well as entertain your audience.

Hopefully you will find these Facebook resources useful to your social media marketing strategy. Are there any that you would like to add as well?