When it comes to creating a sponsored Facebook post, the details can get a bit overwhelming. Who should you target the post towards exactly? Is the image attractive enough, and is it appropriate enough for the post? Is the title engaging enough to inspire people to take action?
It’s difficult enough to create an outstanding Facebook post that captivates your audience, but when you’ve chosen to sponsor that post, the pressure is even greater.
Read on for 4 tips for creating the ultimate sponsored Facebook post:
- Make your images look fantastic
The first thing to take into account is your post’s image. Since images are so influential and powerful in social media marketing, they need to be very carefully selected. 90% of information that comes to the brain is visual, and research has found that we process image-based information 60,000 times faster than text, so a post without an image automatically loses its power over your audience.
The type of image you upload really depends on the type of content you are posting. For instance, a photo is ideal for product or service promotion, while a chart is a good teaser that encourages people to click through to learn more. Visual representations are ideal for explaining something complex in a simple way, while comics and funny pictures immediately capture your audience’s attention and have a fantastic impact.
There are thousands of high-quality stock photos floating around on the internet, many of which are free of charge to use. However, the most creative and unique option is to create and use your own images as these have definitely never been seen before!
- Get creative with your title
A successful Facebook post – whether or not it is sponsored, begins with an irresistible title. Creating a title that triggers a curiosity gap or generates emotions in the reader is the perfect way to get them to click on your link and find out what’s going on behind that post.
- Take advantage of the message section
The message section of your post is your chance to support the title of your post and tease your audience in even further. Keep it short and sweet but focus on capturing your audience’s attention, whether by:
- Asking a question
- Tagging related pages to reach a wider audience
- Using emoticons
- Be strategic about timing
If you’ve decided to boost a post, it’s important to be strategic with timing. Although the specific time of day you post is important, this is not necessarily enough to be effective. Instead, sponsor your post as soon as engagement levels peak. For instance, if you’ve just received two likes and one share, now is the perfect time to sponsor your post as this is when it will rank better on people’s news feeds. Ultimately, you should experiment with different times of day to determine what truly works for your brand.
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