Using video on your social platforms is kind of a big deal.

Nowadays, users watch more than 100 million hours of video on Facebook every single day!
But as more and more videos continue to dominate on social media feeds, now is the time to harness the power of deployment planning, ensuring your videos don’t become lost in all the noise.

85% of people maintain that they would like to see more videos from brands in 2018.

Here are three easy ways to optimize your video for Facebook, in order maximise engagement with your new and existing audience.

1. Optimize Your Videos for Facebook

The trend of video is very much entwined with mobile. It is well known that people are increasingly using Facebook on their mobile phones as opposed to their desktop device.

90% of Facebook users access the site via mobile.

As a result, users are in a much better position using a square/vertical format for their videos. Why? For ease of course. Gone are the days of users flipping their phones horizontally to watch a video on a mobile device. Your businesses must now comply with the ‘norm’ and seek to deliver video in a format that eliminates fuss.

Statistics show that:
The use of ‘square video’ can generate over 60% more views.

2. Sharing Isn’t Always Caring

It may seem easy enough to upload a video from the likes of YouTube and Vimeo to your Facebook account, however research has shown that doing so may have serious implications on your video’s organic reach.

In layman’s terms, Facebook has their own algorithm (just like Google) and what this platform values more than anything, is native video. Native video is a video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites. As a result, it is in a business’s best interest to comply with the algorithm rules.

Top tip: Only native videos will be featured in your Facebook video gallery.

3. Grab Your Audience’s Attention

As attention span shortens, it’s vital that you grab interest within the first 10 seconds (or less) of your video. If not, you run the risk of your audience missing your key message or becoming disinterested that they move on to something else.

45% of viewers will stop watching a video after one minute and 60% after two minutes

This doesn’t mean that your videos should be less than one minute however, it is vital that you grab your audience attention and get your point across as quickly as possible.

With the use of social video autoplay, your audience will automatically view the beginning of your video without pressing the play button. This ultimately means you need to get your audience on the hook from the get-go.

Takeaway Video Tips

  • Make compelling content something your audience will want to watch!
  • Video ‘Covers’ (Facebook header) are a great way to catch your audience’s attention!
  • Live Video Streaming is a great way to advertise your products and services.
  • Thumbnails. Choose the right one and encourage your audience to press the play button.
  • Quality counts. Choose a high-resolution for your videos over pixelated spam!