What are the three keys to investing in property? Location, location, location.

Last week at the Nordic Career Forum (my talk here) I watched Mandy Lehto talk about personal branding and what she thinks are the success ingredients. She highlighted successful personal brands and pointed out what they all have in common; it’s differentation, differentiation, differentiation.

She’s got a great point there, just like Lady Gaga stands out in the music industry there’ll be a few originals in your industry as well. To become a successful personal brand you’ll have to identify that unique selling point that you have (or combination of selling points), and take that to market.

This is what Mandy had to say just before her presentation.