How can local businesses and organizations use content marketing to build their brand online? In this Expert Interview, we talk with C.C. Chapman, author of Content Rules, about content marketing for business. In Content Rules, C.C. and co-author Ann Handley share practical tips, case studies, and insights that anyone can use to understand – and start doing – content marketing. What is content? Can every company create it? How does it relate to marketing? What content marketing opportunities are out there for small businesses? Watch C.C. and ReachLocal’s own Mike Merrill talk about these questions and more.

Want more content and social media marketing ideas? Follow C.C.Ann, and Mike on Twitter for first-person insights, and connect with ReachCast on Twitter and Facebook.