Twitter Facebook LinkedIn Flipboard 0 As more companies hunt for ways to set themselves apart from the competition, the prospect of a service seal that assures visitors they can trust a website’s security, checkout, and customer support sounds pretty tempting. Case in point: Our GNC Case Study details how the specialty retailer of health and nutrition products applied for, received, and tested the optimal placement of a service seal that then helped it boost conversions and decrease cart abandonment. That got us wondering what websites can expect during the evaluation process, as well as the benefits of service seals. So we sat down with STELLAService’s co-founder John Ernsberger to find out more about these seals and what companies can expect. Q: What’s the importance of service seals for websites? A: As selection and price become less of a differentiator in online commerce, retailers must provide great service as a way to separate themselves from the competition. It’s the new competitive battleground. So, keeping this in mind, you can easily communicate the message of providing fantastic service to shoppers by utilizing service seals. It automatically creates a layer of credibility and uniqueness about your business – calming the customer’s fear that they may not get the correct product shipped, or they’ll have trouble returning the product, or they won’t be able to reach a CSR if they have a question. It helps strengthen your marketing message around your current “service-focused statements.” Everyone can claim they have the best service, but a third-party seal really brings credibility to that statement. Q: What should an online retailer think about when considering asking for a service seal? A: Well, first, marketers should be careful of those who issue trustmarks without conducting a thorough evaluation. It’s all about credibility. If every site on the Internet is eligible for a certain trustmark, it provides no value to the consumer. Consider trustmarks as a reward for offering fantastic service, not simply flare for your site. But, once a business qualifies for a trustmark, marketers should think creatively about how to leverage that mark. STELLAService has seen deployment of its seal on homepages, in checkout, in email marketing campaigns and printed catalogues. Q: What can online retailers expect during a service evaluation? A: STELLAService prides itself on being stealthy about evaluations. With more than 250 metrics, we try to evaluate every touchpoint in the customer experience. We place orders from three regions in the U.S., and pose daily service questions via phone, email, live chat, and Twitter. The evaluation is quite granular. For instance, we not only know if a retailer provides a return slip, but we know if that return slip is adhesive. We want the truest delivery of service from a retailer, so we provide no clues to retailers on when they can expect an evaluation. Do you have a favorite website testing or optimization campaign or idea? Promote you favorite website testing or optimization campaign, uncover new ideas, and vote for your favorites on WebsiteTestingWins.com, a new crowd-sourcing website for users to post their favorite articles and blog posts about website testing and optimization. Visit WebsiteTestingWins.com today! Twitter Tweet Facebook Share Email This article originally appeared on Monetate and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?