I was honored to interview Mike Stelzner, the author of Launch and founder of Social Media Examiner. We spoke about key points he raises in the book, specifically the Elevation Principle. Key Takeaways:

  • Great content is the most important part of your strategy
  • Use experts to increase your reach
  • Cage the marketing messages until you hit a key milestone
  • Use demos and previews to generate interest in the products/services that you are selling.

For the full transcript, go to the original interview with Mike Stelzner on Social Media HQ’s blog.

Do you think this is the new marketing paradigm? Is there anything that you would add to Mike’s points? Leave your comments below.