Twitter Facebook LinkedIn Flipboard 2 I was honored to interview Mike Stelzner, the author of Launch and founder of Social Media Examiner. We spoke about key points he raises in the book, specifically the Elevation Principle. Key Takeaways: Great content is the most important part of your strategy Use experts to increase your reach Cage the marketing messages until you hit a key milestone Use demos and previews to generate interest in the products/services that you are selling. For the full transcript, go to the original interview with Mike Stelzner on Social Media HQ’s blog. Do you think this is the new marketing paradigm? Is there anything that you would add to Mike’s points? Leave your comments below. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Nick Robinson.Learn how to publish your content on B2C Author: Nick Robinson Follow @socialrobinson Nick Robinson has a strong background in web development, marketing, and entrepreneurship. His professional experience with the web dates back to 1997 when he coded his first Geocities website. Currently, he leads Digital Marketing for SAP North America, and when not burning the midnight oil, you can find him running,… View full profile ›More by this author:HTC Vive VR Review: Still Early DaysBuffer Review: Easily Curate and Schedule PostsTweetdeck Review: Users Like Columns and Multiple Accounts