Mike Stelzner Interview: Launch [Video]

I was honored to interview Mike Stelzner, the author of Launch and founder of Social Media Examiner. We spoke about key points he raises in the book, specifically the Elevation Principle. Key Takeaways:

• Great content is the most important part of your strategy
• Use experts to increase your reach
• Cage the marketing messages until you hit a key milestone
• Use demos and previews to generate interest in the products/services that you are selling.

For the full transcript, go to the original interview with Mike Stelzner on Social Media HQ’s blog.

Do you think this is the new marketing paradigm? Is there anything that you would add to Mike’s points? Leave your comments below.

  This article was written for Business 2 Community by Jay Leonard.
Learn how to publish your content on B2C

Join our Telegram channel to stay up to date on breaking news coverage

---

Author: Jay Leonard

Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

… View full profile ›

---

More by this author:

• Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONA
• Hotbit Exchange Forced to Suspend Service As it’s Under Criminal Investigation
• Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen