Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer

Is it time for you to specialize?

This is probably a relevant topic for anyone who is struggling with the enormous time suck that is social media. And trying to cover everything is becoming increasingly difficult. Not only are the platforms changing continuously, the rules of engagement are changing too!

You can’t become known for “everything.”

I got a chance to catch up with a bright young marketing star — Jon Loomer — who has taken the leap and narrowly focused his marketing consultancy on Facebook. Have you been thinking about specializing and narrowing your focus? If so, this video is for you.

In my discusssion with Jon, he talks about …

  • Finding your passion
  • The risk of a topic getting boring.
  • Do you pick your topic of specialization, or does your topic pick you?

Plus, Jon give us one mega bonus tip on how to be effective on Facebook. Enjoy, and visit Jon at