Shopping is a social behavior! At some point of time, some verticals of Indian e-Commerce will evolve into social commerce or Facebook Commerce. Having seen the demand, many Indian startups sprung up in this space of which has been one which aims to solve your gifting issues.

Badhai, a year old startup, is in the online gifting space that is making gifting to near and dear ones hassle free. So if you want to gift a friend you simply need to buy a gift voucher and which later gets delivered to your friend as a coupon that can be redeemed at all leading stores in India. In addition to this, Badhai uses the Facebook API so that you don’t forget to gift your Facebook friends and hence jumping into the social space too.

Ajay Pandey, Founder of Badhai was quite happy to be our guest at Conversations. We touched on some interesting aspects such as the core concept of his startup, his thoughts on Indian e-Commerce transforming into social commerce, how B2B is also an exciting space for Badhai and why startups should care about social media. I enjoyed interacting with him and hope you would too.

If you are an Indian agency/brand/startup in the social media space and want to be a part of ‘Conversations’ video interview series then either mail us at connect[at]lighthouseinsights[dot]in or tweet me at @LHInsights.