This week’s influencer interview is with the ever-popular Sarah Evans. Sarah Evans (@prsarahevans) is the Chief Evangelist at Tracky (www.tracky.com), an open social collaboration platform, and owner of Sevans Strategy, a new media consultancy. It’s her personal mission—to engage and employ the use of emerging technologies in all communication—that connects her with a rapidly growing base of more than 120,000 people.
A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on the microblogging platform, Twitter.
Sarah shares her social media and tech favorites on Sarah’s Faves (sarahsfav.es) as well as a daily resource for PR professionals called Commentz.
Sarah previously worked with a local crisis center to raise more than $161,000 via social media and is a team member of the Guiness Book World Record-holding team, #beatcancer.
We caught up with this busy entrepreneur and asked her some questions about her favorite social networks, how she grew her business and what she is passionate about.
If you had to choose one social network to use which one would it be and why?
I prefer Instagram (with a direct feed to Twitter and Facebook, LOL). I’m a visual learner and also feel more connected to people through their photos. Instagram allows me a way to share photos in a fun way, let people know where I’m at (i.e. location), add a caption and share the post across other networks.
And, although, it’s not a social network, my employer Tracky (www.tracky.com) is ahead of the game in celebrating all that is good in open, social collaboration.
You have had some interesting clients. Which one has been your favorite and why?
I’ve loved working with all of our clients, most recently taking on the role as Chief Evangelist of Tracky, an open social collaboration platform. Asking a PR person to choose a “fave” is tough! I have to go with my current role. I’ve spent so much time promoting and writing about tech startups that I ended up working directly with one. In fact, I’m relocating my entire family to Las Vegas to take on this latest adventure. That’s how much I believe in the platform. In my life, I don’t do anything unless it’s 100 percent. Tracky is my favorite because co-founders David and Jennifer Gosse not only eat, breathe and sleep the platform, they are passionate about creating a better way for people to get things done (#GTD).
What blogs/newspapers/magazines do you read daily?
If I gave you the entire list, it might make your head spin. ;) I keep a blog roll over at Sarah’s Faves (http://sarahsfav.es) where people can see my favorite media outlets. Here are a few:
- App Advice
- Beta Beat
- Buzz Feed
- CNN Tech
- Daily Tech
- Know Your Meme
- Mac Rumors
- Pando Daily
- The NextWeb
How do I keep up with all them you might ask? For each, I use a combination of its tasks, emails and mobile Twitter alerts. All of these outlets are set up so that I see what they post real-time from my phone.
You grew your PR consultancy pretty quickly. What was your strategy and how did you make it happen?
From the outside (or social side) it probably appeared “very fast.” However, a lot of work was put in behind-the-scenes for a few years. In fact, for at least a year I was both working a full-time day job and freelancing in the evenings and on weekends.
1. Build a network when I don’t need one.
2. If I couldn’t get experience I needed in my day job, hustle to get it off the clock.
3. Have at least three clients on retainer by the time I started the business.
What PR campaign in social media has been successful this year? Why and how did it become successful?
There are so very many. Is it cliché to once again say I can’t pick one? What I can do is share the attributes I believe made many successful:
- They disrupt. Think a bit of “not playing it safe,” mixed with a different or better way of doing things. Even klouchebag.com challenged the status quo and got some good press.
- They allow people to do these three things: personalize, participate and portable (i.e. available on mobile).
- They have a lot of time and money behind them. The most successful integrated marketing and communications campaigns typically have either a lot of time or money (or both) backing them. Granted it takes talent to put them together, but again that means time and money.
Can you tell us a little about Sarah’s Faves?
Boy, can I. Sarah’s Faves is my latest passion project. I think my tagline sums it up, “All my geeky favorites, in one nerdtastic place.” I only write about things I really like and think others would, too. It’s a personal recommendation site.
What are you passionate about outside of work?
My family, including my husband, 10-month-old son and our two furry babies. Sleep. Fashion.
What is next for you in 2012?
A big cross country move to Las Vegas.
More speaking and interacting with others passionate about social media and technology.
A new web show called Track Stars I’ll be shooting inside the Switch SuperNAP.
A few surprises I can’t mention right now!