Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. His off the cuff wit, edgy take on content, and genuine expertise in and around optimizing the sales funnel has garnered his blog a dedicated audience. He’s a fascinating guy to hang out with and I had a few minutes to catch up with him at a recent event.

In the following video Craig discusses the origins of the Funnelholic, missed opportunities in the sales funnel, how he differentiates his content to stand out, and a fun story about the much sought after Funnelholic T-shirts that are now collector’s items.

For more on Craig Rosenberg check out his blog Funnelholic!