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I had the great honor of recently meeting Christopher S. Penn, one of my great intellectual heros on the social web. We were getting into a fascinating conversation about online influence and I said ”Wait! I need to record this!” So here it is!

In this interview, Chris talks about some new perspectives of how stacking “social proof” on the web snaps together in people’s minds. Social badges might even be showing up in offline office situations, as people begin to collect them like merit badges. He also discusses some interesting perspective of how analytics are like martial arts.