We’re very excited to introduce Dennis O’Malley in today’s Expert Interview series.

Dennis is co-founder and CEO of ReadyPulse, the company turning User Generated Content into User Generated Commerce through its patented technology, for brands like Current /Elliot, Stance, House of Marley, O’Neill Girls, Under Armour, and JustFab. Previously, Dennis led Sales, Services, and Research divisions at Moxie Software. Before Moxie, Dennis was VP Sales for Gartner, where he developed their emerging technology, VC/PE, and semiconductor segments.

7 Questions on Social Media With Dennis O’Malley

1. How did you get your start in the industry?

At Gartner in 2009 I hosted a dinner with 20 CEOs from Social Software, internal, external, etc. hearing the innovation I knew social was big. I went on to launch Moxie Software’s social software go to market and quickly saw that challenges and opportunities for social marketing for e-commerce were huge. So I teamed with a long-time friend, Srinivas Penumaka, to help these brands and retailers do one thing really simple, put their customer’s front and center of their marketing.

2. What is the biggest challenge facing your industry?

The biggest challenge facing our industry is user permission issues. Brands are fearful of displaying authentic user generated content on their sites because of the possibility of a negative backlash from a user feeling their privacy has been violated. However, ReadyPulse created a solution for this challenge. With the Pulse Marketing Suite brands can collect authorized content from their best customers as opt-in ambassadors. Opt-in ambassadors consent to having their content repurposed and displayed by the brand on their channels.

3. What is the method to your blogging success? What inspires your blogs?

ReadyPulse uses a variety of methods for blogging success. We write about relevant topics in an informational and relatable way for our clients, marketers, and general public. We keep our blog up-to-date writing about current ReadyPulse happenings, social media trends, infographics, expert interviews, and resources for implementing social user generated content into marketing campaigns. The key is to keep our blog professional, but more casual in delivery. 

4. What do you think is the future of social media?

Social media is continuously evolving, and don’t expect it to slow down anytime soon! Remember that rush of excitement you got when another user placed you in their ‘Top 8’ on Myspace? Well users quickly became addicted to this feeling of recognition and wanted more and more. But user wants didn’t stop there. They wanted more interaction, information, and sharing, and soon other social sites began emerging to meet user wants. At first, social media was mainly used for social interactions between friends, then evolved into exclusive network connectivity, and now it is used for instant gratification across enormous networks.

Today it is much more than a social club and it will continue to get farther away from the original goals of social media. It is now a main resource for breaking news, educational topics, trends, and products/services. Authentic social content has become priceless. People are more influenced by UGC than advertisements because if a user is willing to connect their identity to a product or service it holds much more credibility. This trend is just in the beginning phases, and it will continue to become more relevant over time. UGC is already displayed on eCommerce sites, TV programming, in-store displays, event displays, and it doesn’t stop there!

Users expectations are going to continue to evolve, and that’s why we are going to continue to see big changes for social media in the future. With endless amounts of information available, users want streamlined access to resources in quick bits. So in the future expect to see new initiatives from familiar sites, and new sites continually popping up. I would say social media is going to become mainly photo and video based, and for the first time, socializing won’t be the main draw. Social sites are becoming, and will continue to become a main resource for almost everything.

5. What advice would you give to someone who is just starting out? Watch “Pursuit of Happyness”, listen to Jay-Z, go on a run until you drop, get sleep, stay in shape, and hustle. Find a customer to co-develop your product with.

6. Where can we find you on the web/on Twitter/Facebook/etc.?

Email: [email protected]

Twitter

LinkedIn

ReadyPulse Website

ReadyPulse Facebook

ReadyPulse Twitter

7. What do you think is the most important takeaway from your session?

Social media users are powerful assets to brands and retailers. Users hold a great deal of influence in their own networks, and in the brand community. Users are extremely valuable as credible experts, points of reference, and influencers to create a better brand experience across all channels to drive sales.

You can hear from Dennis and other great presenters at our virtual event from November 11th – 22nd. Please visit the #LEARNDigital page for more information. Click here to read more interviews from our presenters.