We are happy to announce that Ashley Halberstadt will be joining us today for our Expert Interview series!

Ashley is the Director of Digital Media Relations at DigitalRelevance. With a decade of agency experience serving both consumer and business-to-business clients, her current role is bridging the gaps between PR, SEO and Content Marketing.

7 Questions on Social Media With Ashley Halberstadt

1. How did you get your start in the industry?

Every PR position I’ve had has come down to networking. The lead for my first agency job came from a college friend who was leaving the company; my next move came from a friend outside of the industry who coached soccer for the CEO’s daughters, etc. In PR, we are communication professionals first, but it’s surprising how timid we are when it comes to talking about our own strengths and goals. Let people know your skills, what you enjoy, and where you see your career headed. When the right opportunity comes along, you want people to think of you and know you’d be interested. Even if that discussion happens among friends outside of the office. 

2. What is the biggest challenge facing your industry?

Measurement has always been an ongoing battle. As marketing, SEO and PR all continue to merge, clients want to know their Return on Investment (ROI), and rightfully so. PR efforts contribute to overall brand awareness and can’t always be directly tied back to a sale, click-through, download or other Key Performance Indicator (KPI). Managing expectations and determining what value you can measure and report on for individual clients is key.

3. What is the method to your blogging success? What inspires your blogs?

Personally, I look to educate. When I’ve been approached with a question, or something similar, a couple of times I immediately think, “Maybe this is information others can benefit from as well.” I typically keep it simple as well – providing people with basic building blocks to get them started or validate choices they are already making.

4. What do you think is the future of social media?

Social media is the way people show their connection to the content they find. People want to share valuable, relevant content, and the personal way to do that is through social platforms. If success is measured by how relevant and valuable your audience finds something, then you can tell the success of any online article by seeing how much it’s been shared across various channels.

5. What advice would you give to someone who is just starting out?

Be aggressive. Show initiative. Try new things. Don’t be afraid to fail. Just a decade ago, innovation happened slowly, and over long periods of time. Now, there are new social platforms, and online media outlets popping up everyday. Step up to the plate and try something new – there’s no longer one right way to do something and your way just might be the homerun. What matters is that you’re not afraid to step outside of the box.

6. Where can we find you on the web/on Twitter/Facebook/etc.?

I try to contribute content to industry sites like PR Daily whenever I can, but client success comes first! Twitter is my professional social network of choice, and you can follow me at @ahalbers. 

7. What do you think is the most important takeaway from your session?

This session is meant to serve as an introductory point to both PR and SEO. Halie, an experienced SEO consultant, and I want people to understand that PR and SEO are no longer separate ways of thinking – the two are working together to provide maximum awareness for brands.

You can hear from Ashley and other great presenters at our virtual event from November 11th – 22nd. Please visit the #LEARNDigital page for more information. Click here to read more interviews from our presenters.