Margie Clayman has been with Business 2 Community (B2C) since the early days. Her blog was one of the first to syndicate here, in fact, and you’d be doing yourself an enormous disservice if you didn’t check out her daily posts. They’re always full of thought-provoking and fresh, relevant content about social media, marketing, and life. The blog is also full of Margie’s characteristic kindness and warmth, so her posts are a pleasure to read each day.
As part of the B2C Expert Interview Series, I had the chance to ask Margie a few questions about social media and where she sees it going.
6 Questions on Social Media With Margie Clayman
1. How did you get your start in the industry?
My family has owned an advertising agency for over 50 years (it was started by my grandfather), so I’ve always been involved to some extent. After libraries lost funding after 9/11, serendipity stepped in. A position opened up at our company and I needed a job. I found a way to use my skills to help the agency, and here I am!
2. What is the biggest challenge facing your industry?
There are a lot of challenges. Companies are getting a lot of information about what to do and what not to do, who to trust and who not to trust. Our job is to continue to serve our clients to the best of our abilities and help them sift through this information overload.
3. What is the method to your blogging success? What inspires your blogs?
I get inspiration from all over the place – movies, songs, television shows, other peoples’ blogs. It just depends on what hits me the right way. As for success, it’s very much trial and error, but I have learned the most important thing is to make sure you are writing what your audience is interested in.
4. What do you think is the future of social media?
I think the future of Social Media will really be more about the future of marketing. The relationship between people selling things and people buying things is what really has changed the most over the last few years. I see that continuing to plow ahead.
5. What advice would you give to someone who is just starting out?
Be endlessly patient and put yourself out there. This is not an environment where most people will say, “Oh, you look interesting, I’ll take a chance on you.” You need to give people some insight into what you could offer them as a contact and/or as a resource.
6. Where can we find you on the web/on Twitter/Facebook/etc.?
@margieclayman, www.facebook.com/mjclayman, margieclayman.com
Image Source: Twitter (@margieclayman)