Are you guilty of spending all your time listening to music on YouTube? Watching music videos on YouTube is appealing because it’s free, it’s easy, and it has a wide selection to please almost everyone. Now YouTube has decided to expand their music selection even further by launching their own specialty Music Page.

What does the YouTube Music Page have to offer?

  • Videos and artists will be recommended based on your viewing history.
  • Local concert listings will be matched with specific music videos and accompanying video previews.
  • YouTube is launching a new music chart called the YouTube Top 100, showing the hottest 100 videos of celebrities and non-celebrities alike.

If you’ve already checked out the YouTube Music Page, you may have found the guide to rock hosted by the Red Hot Chili Peppers, who created the first playlist on the website. With their lead, YouTube plans to encourage other artists to create their own customized music guides. You can look forward to special lists from Lady Gaga, Eminem, and David Guetta. YouTube is taking the opportunity to attract even more music lovers by signing on top celebrities to serve as VJs through the website. On top of that, music magazines like Vice and Spin will be creating their own video playlists for public use.

So what’s the reason for these big changes on YouTube? Why is YouTube more focused on music than ever before? The method to the madness is that YouTube hopes to encourage users to discover music that they like so that they become even more addicted to this user-driven website.

Although it’s not like YouTube needs to do much to beat out their competition… Over the past several years, YouTube has held the top spot as the number one online destination for video viewing. YouTube consistently beats out other entertainment websites like Viacom and Hulu when it comes to attracting the most users.

And since music videos are the most popularly viewed category on YouTube – roughly 40% of visitors watched at least one music video in the month of July – it would only make sense that YouTube is taking the opportunity to create a separate section of their website devoted to music fans. YouTube plans to use celebrity endorsements and specialized playlists to entice visitors to stick around the website even longer – meaning more time to click on advertisements and generate sales via YouTube.

Author: Bethany Ramos works at home full time as a freelance writer, and she also co-owns her own e-commerce website, The Coffee Bump.