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While taking a trip to Thailand, Joe Demin was fortunate enough to meet a tribe of women in the northern hills of Thailand, the Mlabri tribe, which provide for their families through their craftsmanship. When Joe realized that there were many women who wanted to join this tribe putting their skills to work to better their families, but there was not enough work for them, he decided that when he returned home to the US he needed to do something to contribute to their wellbeing. Fast forward several years and now Joe has come to the Shark Tank in hopes of landing a strategic investor in Yellow Leaf Hammocks, a business that he co-founded which sells handwoven hammocks made by the women of the Mlabri tribe.

Along with his fellow co-founder, Rachel Connors, Joe is seeking the investment of a Shark who is willing to help them grow their social impact enterprise by investing $400,000 in exchange for 7% of Yellow Leaf Hammocks. Although there are plenty of hammock companies on the market, Yellow Leaf Hammocks have been achieving very high sales increases, likely due to their commitment to the social cause of supporting the Mlabri tribe. Last year, sales were $860,000 and this year they are on track to close the year at $1.3 million in sales. Their sales are split 50/50 between consumer sales and strategic partnerships (such as a contract with a cruise line that has outfitted their ships with Yellow Leaf Hammocks and also sells them).

Three Shark are interested in partnering with Yellow Leaf Hammocks. Lori Greiner, Daniel Lubetzky, and Robert Herjavec all extended partnership offers to Joe and Rachel. Daniel feels that he truly understands social impact businesses and would like to be an equal partner in Yellow Leaf Hammocks. He initially offers to invest $1,000,000 in exchange for 33.3% equity. Through counteroffers, they agree to accept Daniel’s offer, but for an amended 25% equity.

What do you think about Daniel investing an amount that significantly exceeded their original ask? If you were a Shark, would you have invested in Yellow Leaf Hammocks? If so, what deal would you have offered Joe and Rachel? Sound off in the comments below!