Hoping to land strategic and financial investors, four seasonal businesses showcased their product portfolios in the Shark Tank. Mark Cuban, Lori Greiner, Barbara Corcoran, Daymond John, and Kevin O’Leary considered investment opportunities with Wendy’s Gnome Shop, Ornament Anchor, The Real Elf, and Santa’s Enchanted Mailbox. Although all of the businesses helped to spread holiday cheer in the Shark Tank, only two left with investment offers in place. Read on to learn more!
Santa’s in the tank?! I can’t believe my eyes #SharkTank pic.twitter.com/PJY386Gujr
— Shark Tank (@ABCSharkTank) December 11, 2021
Wendy’s Gnome Shop Receives Offers From Two Sharks
Wendy Hoffmeister turned her hobby of making customized gnomes into a profitable and booming business. Her company, Wendy’s Gnome Shop has seen explosive growth and is looking to partner with a Shark who can help her move her sales away from Etsy to increase her profits. Seeking $200,000 in exchange for 20% equity, Wendy is looking for a strategic partner with marketing and SEO knowledge that can help her expand her direct-to-consumer sales.
Would you make a deal, or send these gnomes home? #SharkTank
— Shark Tank (@ABCSharkTank) December 11, 2021
After selling over 23,000 gnomes, Wendy’s Gnome Shop has posted nearly $700,000 in sales in approximately eight months. Not only are her sales impressive, but Wendy is also already turning a profit in her company, making it an attractive investment for a Shark. Both Daymond John and Barbara Corcoran extend offers to Wendy’s Gnome Shop. After multiple counter offers between Daymond and Barbara, Wendy decides to partner with Daymond John. He will invest $200,000 in exchange for 30% equity.
Ornament Anchor Leaves The Shark Tank Without a Deal
The Naqvi family is back in the Shark Tank with a new investment opportunity for the Sharks. Their latest company, Ornament Anchor, is a solution to help prevent priceless ornaments from falling off of the Christmas tree. The Ornament Anchor firmly secures to the tree branches, preventing any ornaments from sliding off and breaking. The Naqvi’s are seeking an investor willing to put $90,000 into their business in exchange for 5% equity.
Are you anchored in your ways or would you make a deal? #SharkTank
— Shark Tank (@ABCSharkTank) December 11, 2021
Although Ornament Anchor has steadily been increasing its sales and the Sharks are supportive of the passion of the family, they are concerned with the pricepoint and value of the product. They also are concerned that the Naqvi family has recently been in the Shark Tank with a different business. They are afraid that they are jumping from opportunity to opportunity and are not totally focused on Ornaments Anchor. Because of this, the Sharks decide not to extend Ornament Anchor an invest offer at this time.
The Real Elf Partners With Barbara Corcoran
Full of energy and the Christmas spirit, Tommy Holl, was excited to share his company The Real Elf with the Sharks. Dressed as an elf, Tommy can prepare personalized holiday messages, Elfgrams, or can attend events in person such as parties and corporate media events. Looking to build an even more accessible online market for himself, Tommy is seeking a $125,000 investment in The Real Elf in exchange for 25% equity.
Would you make a deal, or put this elf back on the shelf? #SharkTank
— Shark Tank (@ABCSharkTank) December 11, 2021
Barbara Corcoran loves Tommy’s spirit and wants to see him succeed. She is also touched by his story of surviving cancer and his desire to give back to an organization, Imerman Angels, who supported him throughout his fight. Barbara agrees to invest $125,000 in The Real Elf in exchange for 35% equity. Barbara does provide some stipulations to her investment, $75,000 will be as a loan while the other $50,000 will be a cash investment. She also would like Tommy to donate half of his sales to a cancer organization such as Imerman Angels. Tommy immediately accepts her offer.
Santa’s Enchanted Mailbox Does Not Deliver
Elisa and Chris Cirri were on a mission to create holiday magic for their family when they created their product, Santa’s Enchanted Mailbox. Children simply place their letters, pictures, and Christmas lists in a magical envelope which can then be inserted into the special mailbox. When they open the mailbox just seconds later, the letter has disappeared and been delivered directly to the North Pole, leaving children mesmerized by the magic of Christmas.
Will this holiday mailbox service deliver a deal with a Shark? #SharkTank
— Shark Tank (@ABCSharkTank) December 11, 2021
The Cirri’s are looking for a strategic investor willing to put $150,000 into the business in exchange for 30% equity in Satna’s Enchanted Mailbox. Because they went the route of licensing their product and that agreement has now expired, Elisa and Chris need to partner with a Shark who can help them to establish a relationship with a manufacturer and drive down the cost of their product. Although the Sharks like the product, they are concerned about the complexities of their current business. The Sharks decline to extend an offer to Santa’s Enchanted Mailbox.
What did you think of the businesses showcased in this episode of Shark Tank? If you were a Shark, which of the businesses would you have invested in? Do you think they made a mistake by not investing in Ornament Anchor or Santa’s Enchanted Mailbox? Start the conversation in the comments below!
Read more: Shark Tank: Recharj Meditation and Napping Studio Fails to Get A Deal
This article was written for Business 2 Community by Jennifer Weyant.
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