The Shark Tank welcomed global investor Peter Jones to the tank. Peter is the most seasoned investor on Dragon’s Den, the UK version of Shark Tank.

Peter joined long-time Sharks Mark Cuban, Lori Greiner, Kevin O’Leary, and Daymond John to fairly evaluate four businesses to see if they should invest money in exchange for ownership stakes. While Songlorious, MuteMe, Proper Good, and Long Wharf Supply Co all made strong pitches, only two of them secured investment deals from the Sharks.

Key Takeaways from the Latest Episode

  • Songlorious: Custom-made songs for special occasions secured a deal with four Sharks—Daymond John, Mark Cuban, Kevin O’Leary, and Peter Jones—for $500,000 in exchange for 40% equity. The company is leveraging this investment to scale operations and expand its custom music services.
  • MuteMe: A device designed to make virtual meetings easier by providing a physical mute button did not secure a deal. Despite initial interest, the Sharks were concerned about market competition and the potential for knock-off products.
  • Proper Good: A direct-to-consumer premium meal company offering 90-second ready meals secured a deal with Mark Cuban for $400,000 in exchange for 20% equity. The company is focusing on reducing customer acquisition costs and expanding its marketing reach.
  • Long Wharf Supply Co.: An apparel brand using recycled materials from oceans, including plastic waste and oyster shells, did not secure a deal. Peter Jones offered to invest $375,000 for 45% equity, but the entrepreneurs declined, feeling the equity ask was too high.

Songlorious Lands a Deal With Four Sharks

Ellen Hodges and Omayya Atout have taken their love for music and turned it into a successful business.

Songlorious provides consumers with a unique gift idea by creating and recording completely custom songs based on consumer specifications. From the length to the genre to the instrument types, Songlorious allows consumers to truly customize a gift for a loved one. Although they are gifted musicians who help to provide employment to other musicians, Ellen and Omayya are not business people.

They are looking for a Shark to help them with the financial growth of Songlorious by investing $400,000 in exchange for 10% equity.

The Sharks are very impressed by Songlorious’ business model, quality of product, and sales.

In the first 6 months of 2021, they have already sold $1.1 million in customized music. They are on track to cross $5 million by the end of 2022. In a unique turn of events in the Shark Tank, four Sharks decide to partner together to extend an investment offer to Songlorious. Daymond John, Mark Cuban, Kevin O’Leary, and Peter Jones combine their finances and their talents and extend Ellen and Omayya on offer for $500,000 in exchange for 40% equity in Songlorious.

They agree to their offer and are excited to partner with four Sharks.

MuteMe Leaves the Shark Tank Empty-Handed

With work-from-home culture taking over the globe, friends Parm Dhoot and Tye Davis have created a product that makes conference calls and virtual meetings easier. MuteMe is a patented product that easily plugs into a computer and allows consumers to mute and unmute themselves at the click of a button.

With their illuminated design, users can easily tell if they are unmuted to ensure that they are being heard during meetings or muted to reduce distractions while others are speaking.

Seeking $200,000 in exchange for 10% equity in MuteMe, Parm and Tye are looking for help with how to market and sell their product.

Although Peter believes that he could sell the product through his global gadget business, he is worried about having other similar products on the market.

He is also worried that it will be a race to the bottom line and there could be knock-off products that would then water down his investment. Although Daymond was also interested in MuteMe, both Sharks decide that although they see merit in the company, it is not an investible business for them. MuteMe left the Shark Tank without a deal.

Proper Good Partners With Mark Cuban

Siblings, Christopher and Jennifer Jane, came to the Shark Tank to showcase their signature 90-second premium meals, Proper Good.

Their direct-to-consumer meals ship right to homes and offices and are shelf-stable for up to 8 months. Hoping to partner with a Shark that can help them get their customer acquisition costs down and boost their marketing reach, Proper Good is asking the Sharks for $400,000 in exchange for 10% equity in Proper Good.

With both a pay-as-you-go and subscription-based service, Proper Good has seen a steady increase in sales.

In the past 6 months alone, Jennifer and Christopher have sold over $1,000,000 in their premium soup pouches. The Sharks really like the flavors of the product and are impressed with the quality of their meals. Mark Cuban would like to focus on making a few changes with their product and marketing to really explode the sales of Proper Good.

He offers to invest $400,000 in exchange for 20% equity, which the Jane siblings gladly accept.

Long Wharf Supply Co. Walks Away From a Deal

Mike and Lauren Lamagna, siblings from New England, are on a mission to reduce and repurpose plastic waste that is found in our oceans as well as repurpose oyster shells that are accumulating in landfills.

Their apparel brand, Long Wharf Supply Co., combines recycled plastic and oyster shells with lambswool and other materials to produce premium-priced sweaters for a social mission.

Looking to extend their reach, Long Wharf Supply Co. is hoping to partner with a Shark who will invest $375,000 in exchange for 15% equity.

The Sharks feel that there is an opportunity for Mike and Lauren to expand their product line to include more affordable t-shirts.

Companies with clear social causes are easily able to sell products and further their mission as long as their products are priced appropriately so the average person can purchase them. Peter Jones feels that he can quickly put their product into the global market and is willing to invest $375,000 but would like 45% of the company.

The Lamagna siblings are not willing to part with that much equity and decline Peter’s offer and leave the Shark Tank without a deal.

Would you personally invest in any of the companies featured on this episode of Shark Tank? As a consumer, which company featured in this episode was your favorite? Start the conversation in the comments below.