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Husband and wife duo, Geanie and Chris Rodgers, were tired of untangling ropes–especially when they needed them the most. They developed the Rapid Rope to easily store, dispense and cut the rope to size without the hassle of constantly untangling. The product is uniquely designed in an ingenious dispenser that allows the Rapid Rope to be an all in one product. The dispenser canister can easily be reloaded with replacement canisters to promote repeat sales. Each rope is 120′ long, can hold 1,100 pounds of weight, and can be cut to size as needed.

The product launched two years ago and has achieved $172,000 in lifetime sales which impresses the Sharks. Currently, Rapid Rope sells its product through retail (60%) and direct-to-consumer online (40%) and has recently signed a contract with Duluth Trading Company. The Sharks are also impressed with Rapid Rope’s margins as the total cost to make the product is $5.65 and is typically sold for $24.99.

The Rodgers have invested $115,00 of their own money to developing the product and starting their own company. They have a strong sense of social responsibility to give back to the Ethiopian community from which they adopted their son. They are raising money to build a school in his honor. Although Rohan doesn’t know how to be the most effective partner for them, he does offer to donate $10,000 to help build the school in Ethiopia.

While the other Sharks also admit that they are really impressed by The Rodgers and how they are creating their own American dream, most of the Sharks are afraid to invest money in the product. Although she doesn’t know anything about rope or their industry, Barbara Corcoran does love Geanie and Chris. She recognizes that it is dangerous, however, she feels that the best decisions that she has made have been driven by her heart and not her head. She would like to partner with The Rodgers and offers Rapid Rope $250,00 in exchange for 30% equity. The only contingency would be that they have to collectively agree on how to spend the money. They agree and partner with Barbara Corcoran.

Would you purchase a Rapid Rope? Would you invest in the company? If you were Geanie and Chris, would you be willing to give up 30% equity in your business? Sound off in the comments below!

For a full summary of this episode, click here.

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