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Guest Shark Rohan Oza joined Kevin O’Leary, Lori Greiner, Barbara Corcoran, and Mark Cuban in the Shark Tank to evaluate four businesses seeking strategic partnerships. Pricetitution, Hydroviv, Flip-it!, and Luma Soda all came to the Shark Tank in hopes of seeking an investor that could help their small businesses flourish. Only two of four businesses featured would leave the Shark Tank with a deal from the Sharks.

Pricetitution Gets An Offer From Four Sharks

Dan Killian came to the Shark Tank seeking $100,000 in exchange for 20% equity in his gaming company, Pricetitution. This party game is a hilarious way to learn interesting information about your friends by guessing how much money it would take to get people to do a variety of odd tasks. In the two months post-launch, the product has seen $40,000 in sales with great margins. Dan has also been approached by the largest toy manufacturer and for licensing opportunities which is very attractive to the Sharks.

The concept of the game, the branding and the packaging are all appealing to the Sharks. They compare Pricetitution to Cards Against Humanity and cite how much money that game has brought in. Dan receives offers from all of the Sharks except Mark Cuban. Ultimately, he decides to partner with both Lori Greiner and Rohan Oza. The Sharks decide to go together on the investment and offered Pricetitution $100,000 for 40% of the company. He accepts their offer.

Hydroviv Partners With Mark Cuban

Chemist Eric Roy enters the Shark Tank in hopes of securing $400,000 in exchange for a 10% share of his company, Hydroviv. Across the country, millions of households have water contaminations that exceed current health goals. Hydroviv builds custom water filters that are optimized for each customer’s water based upon geographical water quality data. The system easily hooks to the existing faucet and helps to improve water quality instantly.

Hydroviv saw approximately $325,000 in sales last year and projects to bring in $1.7 million this year. Although the Sharks feel that customer education will be a major hurdle for Eric, Mark Cuban does decide to extend him an offer. Mark offers Hydroviv $400K in exchange for 20% equity. Mark’s investment will help Eric to build his sales and marketing teams. Eric accepts Mark’s offer.

Flip-it! Has Plenty of Excuses But No Deal

Steve Epstein, owner and inventor of the Flip-it! cap, came to the Shark Tank in hopes of securing $500,000 for 10% equity in his company. The Flip-it! cap is a bottle emptying device that threads onto any standard thread bottle such as beauty products, haircare, food products and condiments and allows the bottle to be flipped upside down to have gravity empty the entire bottle. Although the Flip-it! cap has been featured on QVC 65 times and Steve feels as though there is a large market for his project, he is beginning to see a drop in revenue. He is looking for a partner to invest in his product so that he can build better molds to bring costs down.

The Sharks do not feel that his costs of good are the issue. The issue is that he is seeing a revenue drop because his product is not needed as it once was due to modern, upgraded, gravity-flow packaging. They are also concerns that he has $500,000 in inventory with a declining demand. Steve has a lot of excuses for why his product and business were failing, but the Sharks feel that he lacks a business plan and a product that has a strong market presence. The Sharks all decline to extend an offer to Flip-it!.

Luma Soda Leaves The Shark Tank Without a Deal

Recovering diet soda addict, Jim Otteson, created his signature product, Luma soda, because he wanted something flavorful to drink that did not contain the sugar and chemicals that are found in traditional diet sodas. There are four primary flavors to Luma soda which are sweetened with honey and monk fruit. The Sharks are torn about the taste of the product. Some of them love the taste while others do not. Luma hopes to secure $500,000 in exchange for a 20% share of the company.

Year to date, Luma’s sales are $180,000 by selling direct to consumers. Their repeat customer percentage is small. At a 10% repeating customer base, the Sharks are afraid that this product may be a one time purchase for a lot of consumers. Jim feels this is due to customers preferring to purchase beverages from a retail store rather than online. The Sharks are also concerned that Jim has invested $1.75 million of his own money into the company and it is still early in it’s infancy. He currently has $600,000 of inventory and $30,000 in the bank. Because the Sharks felt like there was little room for success in this competitive market and because there are high liabilities associated with an investment in the company, they did not extend an offer to Luma.

What did you think about the businesses featured in this episode of Shark Tank? If you were a Shark, would you have invested in any of these companies? Do you think the Sharks made a wise decision on the companies they passed on? Start the conversation in the comments below!

Shark Tank airs Sunday at 10:00 EST on ABC.