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Business partner and wife team, Ashley and Brittany Silfies, have combined their talents and love of art to create a modernized version of the classic craft, paint-by-number. Their affordable paint kits are designed to help consumers practice self-care and promote taking time out to relax and paint. The pair views their Pink Picaso kits as an activity similar to a puzzle. You can work on them at your own pace, roll them up and come back to them whenever you have time. Using Ashley’s photography as the base for most of their painting kits, Brittany has been able to utilize her knowledge of the manufacturing sector to help commercialize their product and launch Pink Picasso.

Since starting their company in 2019, Pink Picasso has managed to land on Opera’s “favorite things” list which has helped to launch the company into incredible financial success. Pink Picasso plans to end 2021 with over $5,000,000 in gross revenue. Although they are extremely profitable and are growing at an incredible pace, Pink Picaso needs help landing big-box retailers and would like assistance in licensing deals with major brands like Disney. Ashley and Brittany have come to the Shark Tank seeking a partner willing to invest $400,000 and their expertise in these areas in exchange for 5% equity in Pink Picasso.

The Sharks love Pink Picaso’s product and feel that many people are looking for hobbies that take them away from electronic devices. They like that the product allows people to be creative while also improving their mental and emotional well-being. With a price point that is very affordable to the average family, Pink Picasso has a rich sales history that also makes it very appealing to an investor. In a unique turn of events in the Shark Tank, both Mark Cuban and Barbara Corcoran try to talk Ashley and Brittany out of taking on an investor. They feel that they have done an excellent job of growing their business to this point and that they don’t need to give up equity in their company to get into big-box retailers. Although Barbara tries her hardest to sway Pink Picaso from taking on investors, they agree to accept $400,000 from Daniel Lubetzky and Lori Greiner in exchange for 15% equity in Pink Picasso.

Do you think it was wise for Pink Picasso to give away equity in their company when multiple Sharks encouraged them to grow on their own? If you were a Shark, would you invest in Pink Picasso? Start the conversation in the comments below!

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