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Food scientist, nutritionist, and bodybuilder, Juan Salinas, is dedicated to creating healthier ways to snack. By formulating snacks with plant-based protein, Juan is creating snacks that can attribute to building muscle and staying fit. He came to the Shark Tank looking for an investor willing to put $300,000 into his business, P-nuff Crunch, in exchange for 10% equity in his company. P-nuff Crunch is a healthy peanut-based puff that is combined with navy beans for added fiber and rice to increase energy after eating. With various flavor options available, there is P-nuff Crunch snack for every taste.

Juan has currently spent a lot of his own money, as well as that of family and friends to get the manufacturing line off the ground for his snack food company. Because many companies did not want to assume the risk of peanut exposure in their manufacturing processes, Juan was forced to create his own manufacturing processes. Although this was a large investment, it has given him versatility in manufacturing on-demand and playing with different recipes. P-nuff Crunch is expected to finish the year with $200,000 in sales.

While Juan’s strength is in the formulary health and wellness side of the business, it is not in marketing and sales. He is looking for a Shark that would be able to help him market and grow his reach to get P-nuff Crunch into all major retailers. Because P-nuff Crunch is sold in over 450 retailer stores currently, Mark Cuban was already familiar with this product and was very open about how much he loves P-nuff Crunch. Although the other Sharks loved the product, Mark was quick to offer to invest in Juan’s business. Mark extended P-nuff Crunch an offer for $300,000 in exchange for 25% equity. Through negotiations, Juan and Mark agree to an investment of $400,000 for 25% equity in P-nuff Crunch.

What do you think of Mark’s quick decision to invest in P-nuff Crunch. As a consumer, does Mark’s organic endorsement of this product make you more likely to try it? If you were a Shark would you have invested in this company? Sound off in the comments below!