luxstorm / Pixabay

Bronx native, Philomina Kane, is looking to revolutionize the hair care industry by thinking outside the box. Inspired by her time at Princeton, Philomina created an apparel solution to help combat dry, frizzy hair. Kin Apparel features signature hoodie designs that feature a large hood to accommodate all hair types and are lined with satin to lock in moisture and reduce frizz for all hairtypes. Traditional cotton blend hoodies typically cause excess friction and tend to dry out hair. Philomina is passionate about making haircare inclusive to all hair types through her mission with Kin Apparel.

Because she has her own YouTube channel and a significant social media following, Philomina has essentially reduced her customer acquisition costs to zero because her products are going viral with her fan base. Unfortunately, she is having trouble supplying enough inventory to fulfill demand and her products are on a four to six week lead time. To help remedy their inventory problem, Kin Apparel has come to the Shark Tank seeking $200,000 in exchange for 10% equity in the business.

Year-to-date Kin Apparel has sold $355,000 in satin-lined hoodies. While their sales and margins are very impressive to the Sharks, they are concerned about being able to balance out Philomina’s “ready, fire, aim” approach to business. Knowing that she will need someone with a personality type that is opposite hers to compliment her business style, Lori Greiner and Emma Grede are interesting in partnering with Kin Apparel to be Philomina’s counter-balance. Emma, founder and CEO of apparel brand Good American, shares that all retailers are looking to partner with black female entrepreneurs right now. She feels that she is able to help from a retail and sales perspective while Lori could focus on the manufacturing and inventory side of the business. Together, Lori and Emma offer Kin Apparel $200,000 in exchange for 30% equity in the company. Philomina tearfully and excitedly accepts their offer.

What do you think of the deal Kin Apparel made in the Shark Tank? If you were a Shark would you have invested in Philomina’s hair care business? Start the conversation in the comments below!