Four businesses came to the Shark Tank hoping to secure a partnership with the Sharks.

Lori Greiner, Kevin O’Leary, Mark Cuban, Barbara Corcoran and Robert Herjavec thoughtfully considered investing in Kids Luv, Swimply, Space Traveler, and Bertello.

Although all of the businesses piqued their interest, only two would leave the Shark Tank with offers from the Sharks.

Key Takeaways

  • Kids Luv: Healthy juice alternative for kids failed to secure investment due to high initial costs and limited market research.
  • Swimply: Pool-sharing platform faced concerns over high valuation and technology, resulting in no deal.
  • Space Traveler: Car seat divider secured $100,000 from Barbara Corcoran, addressing sibling disputes during car trips.
  • Bertello: Portable pizza oven gained $120,000 from Kevin O’Leary for 25% equity, impressing with sales and market potential.

Kids Luv Strikes Out In The Shark Tank

Ashi Jelinek is on a mission to create a healthy juice alternative for kids.

Because added sugars hide in many products for children, including juice, Ashi has spent a year perfecting her recipe for a drink aimed at providing children with vitamins and hydration while leaving out the sugar additives.

By blending her proprietary recipe of vegan vitamins, coconut water, juice and stevia, Ashi has been able to develop a juice drink for kids with only 10 calories. Kids Luv can be found at independent retailers in California.

While the Sharks like the taste of the drink, they are concerned with how much money she has raised from family and friends in relation to the amount of market and product research that she has done.

They feel strongly that she spent too much money (nearly $1 million) upfront without first knowing if the market liked the product and how it would sell.

The Sharks are nervous to make a monetary investment into Kid Luv as they don’t know how the market will respond and if they will get their investment back. They declined to extend an offer to Ashi.

Swimply Takes a Dive

In a society where we home-share, ride-share and even clothing-share, Bunim Laskin started his company, Swimply, to start a new trend -pool-sharing.

Swimply allows pool owners to monetize their pools when they are not using them by creating an online platform for pool owners to connect with those in their community who are looking to rent a pool for a few hours.

The hosts set their own prices and can include additional fees for things such as using a bathroom in the home. By charging a fee both to the host and the guest, Swimply makes 25% of the transaction amount.

The Sharks are very concerned about the high valuation of Swimply.

Bunim came to the Shark Tank seeking $300,000 for 5% equity when his sales have only been $215,000 with a net revenue of $42,000. Not only is the valuation a problem for the Sharks, but they are also concerned with the technology that Swimply is utilizing.

They are concerned that they will not be able to get the numbers that they think they will, and if they do, their technology will not be able to support it. The Sharks decided not to partner with Swimply.

Space Traveler Partners With Barbara Corcoran

Many parents are guilty of having been distracted by their arguing children while driving.

Long-time friends Krissy and Rachel have developed a product to help address just that situation. The Space Traveler is a collapsible car seat divider that aims to limit negative interactions between siblings during car trips.

Their product integrates with the latch and seatbelt systems to ensure proper car safety while allowing parents to stay focused on the road instead of what is happening in their back seat.

Krissy and Rachel came to the tank in hopes of securing $100,000 in exchange for 33.3% equity in Space Traveler.

While they had a very compelling pitch, the Sharks were surprised to hear that they are only in the prototype phase and are still pre-revenue. Although they have a lot of ideas such as licensing and making kid-friendly designs like fire trucks and police cars, they need help to bring their product to market.

All of the Sharks are apprehensive to take a business on that is so early in the process – except Barbara Corcoran. Barbara likes Krissy and Rachel and can tell that they need some guidance and direction.

She offers them exactly what they are asking for $100,000 for a 33.3% equity share, with the addition of a $2 per unit royalty until she gets her money back. They agree and accept Barbara’s offer.

Bertello Has The Sharks Biting

Brothers Andy and Eric Bert are on a mission to replace frozen pizzas made in conventional ovens with fresh, home-made pizzas made in their portable, at-home, woodfired and gas-fueled outdoor pizza oven.

They are seeking a Shark willing to invest $120,000 in exchange for 10% equity in their company, Bertello.

The Sharks are very impressed by the taste and quality of their product. They also like that they don’t have much competition in the market and that they are selling their product at a price that is affordable to most families.

Bertello sells its product primarily on Amazon and has generated $400,000 in the last three months alone. Impressed with the product, the price and the business potential, two Sharks decide to make offers to Bertello.

Barbara Corcoran suggests putting the oven into retail stores and offered them $120,000 for 25%. Kevin O’Leary would like to work on their digital strategy and agrees to the same offer that Lori put on the table.

They accept Kevin’s offer of $120,000 for 25% equity.

Which business was your favorite on this episode of Shark Tank? If you were a Shark, which of these companies would you have invested in? Start the conversation in the comments below.

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