College friends, Khasha Touloei and Maynard Okereke, are on a mission to revolutionize the spice industry.

Key Takeaways: Jada Spices Shark Tank Update

  • Product: Healthy, turmeric-based seasonings and plant-based chicken.
  • Investment Ask: $250,000 for 20% equity.
  • Shark Response: Barbara Corcoran offered $250,000 for 33% equity, which was accepted.
  • Post-Show Success: Jada Spices has continued to grow, with increased interest in its plant-based chicken and seasonings.

The Story Behind Jada Spices

Over the years, spices have not evolved past adding MSG, animal byproducts and sodium.

Khasha and Maynard have created a collection of spices with their company, Jada Spices, that provide healthy alternatives to common seasonings such as table salt and chicken bouillon. Their tumeric-based all-purpose seasoning adds incredible flavor to food while providing additional health benefits. Although their primary product offering is spices, Jada Spices is more than just a seasoning company.

They provide consumers with healthy, plant-based foods and have even created a plant-based chicken that the Sharks fall in love with. Their goal is to help every kitchen create healthy meals without compromising on flavor.

The Sharks Like The Product, But How Do They React?

Although the Sharks do like their spices, they are most impressed with their plant-based chicken.

The product comes as a powder to which you add water and oil and then form the chicken product into whatever shape you desire (nuggets, patties, etc). The Sharks are very interested in being able to help with the success of this product. Khasa and Maynard reassure the Sharks that they have put $250,000 into the development of their plant-based chicken. They also share that they would like to launch their seasoning into custom recipes for different restaurants.

To achieve these goals, Jada Spices came to the Shark Tank seeking $250,000 in exchange for 20% equity in their company.

Kevin shares that he is fearful that they are not focused enough and do not have a clear path forward. Lori also feels that they are not quite far enough along to be an investible company. On the other hand, Barbara Corcoran has experience with focusing and growing a company like Jada Spices.

She agrees to invest $250,000 and in exchange, she will be an equal partner at 33% equity.

Closing Thoughts

Do you feel that this was a wise investment for Barbara Corcoran? If you were a Shark would you have invested in this company? Do you think the other Shark’s missed out by not investing in Jada Spices? Discuss in the comments below!