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Although prenups may seem antiquated and old-fashioned, there is a growing population of millennials who are looking to button up their pre-marriage finances to best prepare themselves for financial security in the event that their marriage may not stand the test of time. The problem is that many young couples want to have easy and affordable access to create a prenup without costly visits to their lawyer. Divorce attorney, Julia Rodgers, has partnered with software engineer, Sarabeth Jaffe, to try to tap into the $550,000,000 industry of prenups. The pair has created and launched the first digital platform that allows couples to make prenups in minutes in a very cost affordable way. Each partner simply logs on to the Hello Prenup website, completes an in-depth questionnaire and a financial disclosure. Their partner will then be notified of any disagreements or discrepancies to help them complete the prenup process.

Julia and Sarabeth are in the infancy of their company, Hello Prenup, and are looking for a strategic partner to come on board to help drive their marketing strategy and product distribution. The pair are looking for a Shark willing to invest $150,000 in exchange for 10% equity in Hello Prenup. Although Hello Prenup is a very young company, they are hoping to take advantage of Kevin O’Leary’s vast database of the wedding industry to help with leads and distribution. Kevin is concerned that they have not yet adequately proved their concept and they came to the Shark Tank too early. Although he has much to offer Hello Prenup, they also have something to offer Kevin as their knowledge articles have begun to dominate the content marketing space in their industry. This could provide a nice outreach into a market Kevin is not yet in when it comes to the wedding industry.

Although Kevin is hesitant, Nirav Tolia assures him that there is a market for Hello Prenup and that it will come to them. They need to align their marketing strategy with potential distribution avenues and he is confident that Hello Prenup will have serious success. Nirav convinces Kevin O’Leary to partner with him, Julia, and Sarabeth. The Sharks agree to invest $150,000 in exchange for 30% equity which they will equally split. Julia and Sarabeth excitedly accept their offer and officially create a partnership between Hello Prenup, Kevin, and Nirav.

What do you think of Hello Prenups business? Would you have invested in this company if you were a Shark? Do you think it was wise of Sarabeth and Julia to give up so much equity in their company? Let us know what you think in the comments below!

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