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Laura Schubert and Lillian Tung are on a mission to help consumers accept and feel good about their appearance and bodies through their company, Fur. This NYC based company creates upscale, all-natural skin and hair care for all body parts. From up top to down below, Fur has a wide variety of products including oils, stubble cream, ingrown hair and razor burn serums, salt scrubs and more. Their products encourage consumers to embrace their hairstyles, no matter what grooming regiment they prefer.

After receiving an organic celebrity endorsement from Emma Watson, Fur went viral and business began to soar. With $5 million in yearly sales, no debt, incredible margins, no additional investors, and a wonderful corporate message of acceptance and self-love, the Sharks are very interested in partnering with Laura and Lillian. Daymond John, Kevin O’Leary, and Lori Greiner all extended offers to Fur, but have very different ways of pursuing and structuring their partnership arrangements. Seeking $500,000 for 2.5% equity, Fur’s valuation misses the mark for many of the Sharks, however.

Daymond offered Fur the $500,000 but the equity percentage is way too low for him to get excited about the opportunity. He asks for 15% equity in exchange for his investment. His vision for Fur is to look at licensing the product. Kevin O’Leary offered $500,000 in exchange for a $1 per bottle royalty until he earns $1 million and then he will cease the royalty but still have a 2.5% equity share in the company. Lori Greiner offered $500,000 for 12% equity, but she would also like to put $50,0000 toward a chairty that will help people to feel better about their body, regardless of their shape and size. After countering to bring the equity percentage down to 8%, Laura and Lillian agree to a partnership with Lori.

Do you think that Fur made a wise decision with their choice of Shark? If you were a Shark would you have invested in their company? Start the converstaion in the comments below.

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