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Joe Altieri has been in the window business for most of his professional career. This Pittsburgh native decided that he was going to shake up the business by improving the traditional window screens that he has sold to his customers for decades. After designing, prototyping and testing his product, Joe created the world’s first flexible window screen made of high carbon spring steel. The flexibility of the product allows it to easily be installed or removed from a standard window.

Because he needs help adjusting his go-to-market strategy for FlexScreen, Joe came to the Shark Tank seeking a partnership with a Shark willing to invest $800,000 in exchange for 6% equity in his company. The Sharks are pleasantly surprised to hear how the sales of FlexScreen have grown to exceed $5 million in their fifth year just by selling to window manufacturers. They feel that Joe is leaving money on the table by not selling direct-to-consumers as well. The Sharks are also concerned that he is not charging enough of a premium for his product. Because every screen is custom made, the margins are only 15% which does not leave much room for Joe and an investor to profit on the product.

The Sharks feel that there are several other ways that Joe could be making money with his FlexScreen such as licensing deals and standardizing sizes to sell in retail stores. Although they have some reservations, three Sharks decided to extend Joe an offer. Lori Greiner, Kevin O’Leary and Barbara Corcoran all proposed partnership deals with FlexScreen. Both Barbara and Lori would like to split the investment between cash and a line of credit. Kevin’s offer is a straight equity offer for the full $800,000. Joe decided to accept Lori’s offer of $400,000 in cash and $400,000 in credit to be used to manufacturer standard sizes of FlexScreen. In exchange, she will get 50% of the retail business.

Do you think that Joe made a good decision partnering with Lori over Barbara when they made identical offers? Which Shark would you have picked to partner with? Start the conversation in the comments below!

Shark Tank airs on Sundays at 9pm on ABC. Click here for a full synopsis of this episode.