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Many Americans are afraid to buy, handle, and cook fresh fish and are looking for a better way to purchase and prepare fish. Because seafood has major health benefits for our brain, heart, and skin, Emily Castro and Melissa Harrington, are on a mission to deliver high-quality, perfectly portioned flash-frozen fish to every home in America. Their company, Fish Fixe, is focused on reaching the 80% of Americans that are unsure of how to buy and prepare fish. Not only do they offer a wish selection of frozen fish, but Fish Fixe also provides packaging that outlines how best to prepare the fish while it solves one common household complaint — the smell of fish. Fish Fixe uses packaging that contains an odor absorbent so that after the fish is prepped, the remains can be put back into the packaging and thrown away without leaving any odors behind.

While the pandemic has helped to rapidly increase Fish Fixe’s sales, it has also created a distribution nightmare for Emily and Melissa. The pair came to the Shark Tank seeking an investment partner willing to put $200,000 into the company in exchange for 15% equity. Beyond a financial investment, Fish Fixe needs to partner with a Shark that can help them solve their distribution problems. Because their customer mix grew rapidly and they are shipping way more than they previously were, they need to figure out the logistics of shipping their seafood across the United States. Although they have a third-party logistics company trying to help them solve their shipping issue, they are hoping to work with a Shark who has been in this industry before and can help them determine the best path forward for Fish Fixe.

Because Kevin O’Leary has other food businesses, this fits well into his profile of businesses. He offers Fish Fixe $200,000 but he wants to be a third partner at 33.3%. Unfortunately for Emily and Melissa, Kevin is the only Shark interested in investing and so they have to consider his offer very seriously. They unsuccessfully try to counter with Kevin who will only drop to 30% equity. He also will not commit to covering any purchase orders until he can get their customer acquisition costs down. Although the other Sharks try to talk Emily and Melissa into taking Kevin’s offer because they need help with their marketing strategy, product distribution, and financial health, one Shark is unhappy with Kevin’s equity request from Fish Fixe. At the last minute, Lori Greiner jumps in and offers Melissa and Emily $200,000 in exchange for 25% equity. She doesn’t want to see them give up 30% to Kevin. They immediately accept her offer and officially partner with Lori Greiner.

What do you think of Lori’s quick steal of Fish Fixe from Kevin O’Leary? If you were a Shark, would have invested in Fish Fixe? Start the conversation in the comments below!

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