alaasherif13 / Pixabay

After watching their mothers suffer from cancer and lupus, Danita Claytor and Duane Myko decided they were going to change their own lifestyles to try to eat better to reduce their own risks for contracting these same diseases. The pair partnered with chef Jumoke Jackson to develop a plant-based premium-grade burger to support their vegan lifestyle. By perfecting the recipe, Jumoke was able to infuse each burger with vegan cheese, packing each bite with tremendous flavor. The Sharks loved the taste of the Everything Legendary burger and were shocked to learn it was only 250 calories.

Although they love the taste of the products, the Sharks were concerned with the inflated valuation of the company. Asking for $300,000 in exchange for 10% equity, the trio are looking for a Shark that can help them get a marketing program off of the ground as right now they are not running any digital marketing programs at all. Their product is selling completely by word-of-mouth referrals. As with the valuation, the Sharks are concerned that the frozen food market can be a very brutal space to try to carve out a place for a premium, niche product like Everything Legendary.

Just when it looked as though they wouldn’t be getting an offer from the Sharks, Mark Cuban showed interest in partnering with Everything Legendary if they would agree to be open to restructuring their business. Mark believes that they should abandon the frozen food model and move into cloud kitchens where they teach chefs to make their product and then sell it as a finished good through a delivery service. This would also cut down on significant overhead costs. Danita, Duane, and Jumoke agree to consider this model and accepted $300,000 in exchange for 22% equity in Everything Legendary.

What did you think of this deal? Was this a wise partnership for Mark Cuban? If you were a Shark would you have invested in Everything Legendary? Start the conversation in the comments below!

Read more: