Sharks Lori Greiner, Mark Cuban, Kevin O’Leary, Daymond John and Robert Herjavec convened in the Shark Tank in hopes of finding a new business investment to add to their extensive portfolios. Four small businesses: Eterneva, Baoba, Aira, and Squid Socks showcased their products and businesses to attract an investment from these Sharks. Three lucky businesses left the Shark Tank with a partnership deal.

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Eterneva Secures A Deal With Mark Cuban

Adelle Archer and Garrett Ozar came to the Sharks seeking a partner willing to invest $600,000 in exchange for 5% of their company, Eterneva. Although they have other investors, Eterneva is in need of investors that can help them with the strategic growth of the company. They need marketing and business investors that can help them to expand and scale their business. Eterneva is a company that has a unique way of remembering and celebrating the lives of loved ones. Whether they are living or have passed away, Eterneva can turn hair or ashes into diamonds that can be eternalized into a keepsake piece of jewelry.

Three Sharks presented offers to Eterneva: Kevin O’Leary, Robert Herjavec and Mark Cuban. Adelle and Garrett felt that Mark Cuban best understood their business and their market. They liked his vision of focusing on celebrations rather than strictly remembrance which expands their market and brightens their marketing image. Mark and Eterneva agree to a $600,000 investment in exchange for a 9% equity share in their company.

Baoba Fails to Pull Together Their Value Proposition

Brandon Davenport and Marcellus Alexander believe that they have finally created the world’s best polo shirt. Traditional polos can fade, disfigure, shrink and stain easily. By crowdsourcing funds to start their company, Baoba, they have researched and found solutions to all of these problems and developed a premium polo shirt. In order to help expand their company and their reach, they are seeking $150,000 for 10% equity in Baoba.

While the Sharks are very impressed by the product, the technology used to prevent staining and the considerations that went into the product design (such as the built-in microfiber lens cloth), they are struggling to understand why they should invest in Baoba. Mark Cuban pointedly asks Brandon and Marcellus what he will get by investing in their company. He wants to understand how they will promote this product and their value as digital marketers. They weren’t able to convince him that they can sell online and build a community there. Failing to get to the heart of their digital marketing skills, the Sharks agree to be customers but not business partners.

Aira Closes A Deal With Three Sharks

Eric Goodchild and Jake Slatnick have created the world’s first free position wireless charging surface. By using Eric’s expert knowledge of Tesla coils, Aira has redesigned traditional wireless charging docks that feature one hotspot point that needs to be properly aligned with the phone to properly charge. They have a desire to license and private label their product, but in order to do that will need an investor as their burn rate is increasing the closer they get to product launch. Eric and Jake are seeking $500,000 for 7% equity in Aira.

Lori and Kevin partnered to offer $500,000 in the form of a loan with 9% interest and 15% equity (7.5% each). They felt that they would be able to guide them on licensing and expanding. Robert Herjavec also made them an offer for a $500,000 investment in exchange for 10% equity. Through various counters, Aira is able to secure the perfect deal: three sharks, $500,000 and 15% equity. This will give them the business insights from three powerhouse sharks: Lori Greiner, Kevin O’Leary and Robert Herjavec. The Sharks will each get 5% equity for their investment.

Squid Socks

Gabe and Jessica Miller were joined by their children in the Shark Tank to pitch their product, Squid Socks, to the Sharks. Trying to keep socks on children and toddlers can be an exhausting feat for parents and caregivers. Their patent-pending sock design helps to keep socks in place and prevent children from pulling them off, leading to misplaced or lost socks and cold feet. Gabe and Jessica are hoping to partner with a Shark willing to invest $125,000 for a 20% share in their company.

Because they are having significant inventory and production issues, The Millers are hopeful that they can find an investment partner that is willing to help them scale, grow and license their product and technology. Squid Socks receive two offers from Sharks Robert Herjavec and Daymond John. After entertaining both offers and attempting to counter with the Sharks, Gabe and Jessica agree to a $125,000 investment for an equal partnership share of 33% equity.

What do you think about the businesses on tonight’s episode of “Shark Tank?” Would you invest in any of these businesses? Do you feel that the Sharks missed an opportunity by not investing in Baoba? Start the dialog in the comments below!