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Business Partners Adelle Archer and Garrett Ozar from Austin, TX came to the Shark Tank in hopes of seeking a strategic business partner willing to invest $600,000 in exchange for a 5% share in their business Eterneva. Although they have other investors, they are looking for partners that are able to help them expand their market and scale their unique business.

After losing a close friend and business mentor to pancreatic cancer, Adelle and Garret created Eterneva, a mail-back service that allows consumers to eternalize the special people in their life by using a hair sample or ashes to grow a raw diamond. After receiving the biological samples, Eterneva uses high temperatures and pressure to grow a diamond. The whole process takes about 10 months to complete, however, while consumers are waiting on their diamond Eterneva has set up a grief process to help them along the grieving journey if needed.

Although these diamonds can be used to remember someone who has passed away, Mark Cuban also sees this as a way to celebrate someone who is still living or very important to you such as a child, parent, friend or pet. It’s a special way to immortalize someone and take them on life’s journey with you. What sets Eterneva apart from other businesses that offer similar services is the way that they go about the transaction for their consumers. They truly try to make the journey to growing and receiving the diamond a path of healing or celebration for the consumer.

Throughout their first year, they sold $913,000 and are projecting to reach $2,000,000 this year. Because they have also raised an additional $2,000,000 from investors, the Sharks are nervous that they will not make back their investment and question if Eterneva really needs a Shark or if they are just in the Shark Tank to make a commercial for their business. Several Sharks make offers and ultimately end up withdrawing them, but Adelle and Garrett are able to secure a deal with Mark Cuban. He invested $600,000 in exchange for 9% equity in Eterneva.

What do you think about Eterneva’s business? Would you ever utilize this service? Do you feel that Mark made a good investment or would you have dropped out like the other Sharks? Sound off in the comments below!