Enso Rings

Next into the tank are Brighton Jones and Aaron Daly of Enso Rings, seeking $500,000 for seven-and-a-half percent equity.

Enso Rings are silicone wedding and engagement rings that are perfect for those with an active lifestyle. The rings are customizable and are available in 18 unique colors, including plum, fuchsia, azure blue and coral. According to their website, the “luxury look is created with a new, patent-pending copper-infused design that’s breathable and more comfortable. Unlike traditional metal wedding rings, Enso Rings are made to be worn in circumstances where you normally take off your wedding band.” There are several collections, including infinity and stackables, and rings range in price from $11.99 to $39.99.

The sharks have doubts over how many people would actually use them but they assure them that there are multiple applications. In the last 18 months, they have done $3.8 million in sales. Kevin O’Leary says he is very impressed with their sales, but Mark Cuban views it more as a “fear sale.” He calls them a marketing company and adds that doesn’t see its application. He goes out.

Lori Greiner thinks there’s already plenty of silicone rings out there and, given that there’s too much risk with the competition, goes out followed by Barbara Corcoran, who doesn’t think their messaging is clear enough. Robert Herjavec acknowledges the problematic messaging but offers $500,000 for 20 percent. O’Leary then jumps in, offering $500,000 as a loan with $2 per order until $1.5 million is paid, which then drops to five percent equity.

They counter Herjavec at 10 percent, which he declines. He counters them at 15 percent, which is his final offer. They suggest that Herjavec and O’Leary join forces but neither are interested in that option. Ultimately, they accept Herjavec’s offer.

Social Media Reacts to Enso Rings’ Appearance on “Shark Tank”

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks: Mark Cuban, owner of the Dallas Mavericks; Daymond John, fashion mogul and founder of FUBU; Kevin O’Leary, self-proclaimed Mr. Wonderful and founder of O’Leary Financial Group; Barbara Corcoran, real estate maven; Lori Greiner, queen of QVC; and Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Philanthropist and Virgin Group founder Richard Branson, Spanx founder Sara Blakely, Skinnygirl Cocktails founder and Real Housewife Bethenny Frankel, Vitamin Water founder Rohan Oza and former MLB player Alex “A-Rod” Rodriguez are also slated to appear as guest sharks this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009. To date, the sharks have invested more than $100 million in various companies after engaging in numerous bidding wars and shark fights. A new episode airs each Sunday at 9 p.m. on ABC.

Would you wear a ring from Enso Rings? Sound off in the comments section below!


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